Denmark
REDUCED is a pioneering company in the Food and Beverage, Sustainability, and Waste Solution industries, headquartered in Denmark. Founded in 2020, the company devotes its efforts to creating high-quality food products from organic surplus produce, aiming to minimize food waste while maintaining a strong commitment to taste and sustainability.
At the core of REDUCED’s innovation is its unique focus on cooking and developing stock—a fundamental component in culinary arts. By utilizing unconventional sources like "ugly" vegetables, seaweed, and bull calf bones, the company redefines product usage criteria, relying on quality and flavor rather than conventional aesthetics.
Their innovative approach has led to substantial interest from investors, with REDUCED receiving a €8.00M Series A investment on 04 September 2024 from ECBF. This investment supports the company's mission to transform food sustainability and promote healthy eating, while continuing to challenge traditional norms in food production.
