Refinery29 logo — Where style meets substance - fashion, entertainment, news,...

Refinery29

Where style meets substance - fashion, entertainment, news, and wellness daily

Founded 2005 United States Brooklyn, United States 349 employees Debt Financing Total: $133.40M Digital Media, Entertainment +6

General Information

Company Name Refinery29
Founded Year 2005
Location United States Brooklyn, United States
Founders / Decision Makers
Team member
Employees 349
Industries Digital Media, Entertainment, Fashion +5
Funding Stage Debt Financing
Business Model B2C, E Commerce, Marketplace
Revenue Model Advertising, Affiliate, Product Sales
Social

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About Refinery29

Refinery29, known by its slogan "Where style meets substance," continues to be a pioneering force in the digital media landscape. Established in 2005, this United States-based company has been pivotal in reshaping how content resonates with women and underrepresented communities. Positioned at the intersection of Digital Media, Entertainment, Fashion, and more, Refinery29 skillfully navigates multiple industries to capture a diverse and global audience.

Refinery29's success largely hinges on its ability to articulate and animate the narratives of today's multifaceted audiences. It achieves this through its various brands, including Unbothered and Somos, which together create a rich tapestry that reflects both current trends and future shifts. Their global team of journalists and creators ensures content is not only timely but also impactful.

The company's last known investment was an $8.00M debt financing round in May 2019, with Stripes as a key investor, indicating continued confidence in its growth trajectory. Prospective investors might note Refinery29’s potential as a valuable player in both creative and commercial spheres.

Business keywords: Digital Media, Fashion, Lifestyle, Entertainment, Women's Representation, Underrepresented Communities, Content Creation, Journalism, Video Programming, Trend Forecasting, Diversity and Inclusion, Social Media Engagement, Online Media, Original Content, Audience Engagement

Services & Products

Content Production
Community Building
E-commerce Curation
Brand Partnerships
Influencer Collaborations

Target Customers

Beauty Enthusiasts Fashion Lovers Culturally Tapped Individuals Millennial and Gen Z Audience Global Consumers

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $8.00M 1
Stripes
24 May 2019
Venture Round $45.00M 2
Turner Broadcasting System, Scripps Networks
11 Aug 2016
Series D $50.00M 2
WPP Ventures, Scripps Networks
27 Apr 2015
Series C $20.00M 1
Stripes
16 Oct 2013
Series B $5.60M 7
Lerer Hippeau, First Round Capital +5
12 Jan 2013
Series A $4.30M 3
First Round Capital, Floodgate +1
01 Jul 2011
Seed Round $500.00K 3
Ramesh Haridas, Jim Yang +1
13 Feb 2010

Refinery29 Alternatives & Competitors

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FAQ About Refinery29

Where style meets substance - fashion, entertainment, news, and wellness daily
Refinery29 was founded in 2005.
Refinery29 is headquartered in Brooklyn, United States.
Refinery29 operates in Digital Media, Entertainment, Fashion, Internet, Social Media, Media, Wellness Beauty and Lifestyle. Its work centres on Digital Media, Fashion, Lifestyle and Entertainment. Its customers include Beauty Enthusiasts, Fashion Lovers and Culturally Tapped Individuals.
Refinery29 has a B2C, E Commerce and Marketplace business model. Its revenue comes from Advertising, Affiliate and Product Sales.
Refinery29 has approximately 349 employees.
Refinery29 has completed 7 funding rounds, raising a total of $133.40M. The latest funding stage is Debt Financing.
Refinery29 offers: Content Production, Community Building, E-commerce Curation, Brand Partnerships, Influencer Collaborations.
Top alternatives and competitors to Refinery29 include VICE Media, Accelerate, Paul Vu Media, UPSOMEDIA, Wave Sports + Entertainment. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Refinery29 and VICE Media are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Refinery29, https://bouncewatch.com/company/refinery29, updated 22 January 2026. When citing, please name BounceWatch and link this page.

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