Reflect (A SmartBear Company) logo — The no-code tool for automated web testing.

Reflect (A SmartBear Company)

The no-code tool for automated web testing.

Founded 2019 United States Philadelphia, United States 7 employees Acquired Total: $1.83M Developer Tools, Productivity

General Information

Company Name Reflect (A SmartBear Company)
Founded Year 2019
Location United States Philadelphia, United States
Employees 7
Industries Developer Tools, Productivity
Funding Stage Acquired
Business Model SaaS, B2B
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Reflect (A SmartBear Company)

Reflect (A SmartBear Company) leverages its unique no-code technology to transform automated web testing, trending as an innovative solution within the Developer Tools and Productivity sectors. Established in 2019 in the United States, Reflect addresses the inefficiencies inherent in both code-based and manual testing methods by offering a cloud-based browser that creates human-readable test plans without the need for installation.

The startup's mission is encapsulated succinctly in its slogan: "The no-code tool for automated web testing." By creatively untangling the complexities of UX testing, Reflect positions itself as a vital tool for developers, ensuring that tests reflect actual user interactions while being easy to maintain.

Reflect's promising trajectory was affirmed by its acquisition through an Acquisition investment, which took place on January 1, 2024, by SmartBear. This acquisition highlights Reflect’s potential and the strategic interest of major players in its innovative approach to automated testing solutions.

Business keywords: no-code tools, automated web testing, UX testing, cloud-based browser, test plan generation, human-readable test scripts, machine-derived tests, test maintainability, visual change detection, test step editing, test step deletion, app testing without code, web app testing, modular test creation

Services & Products

AI-Driven Test Creation
Automated Regression Testing
Cloud-Based Testing Suite
Real-Time Test Maintenance

Target Customers

Functional Testers Automation Engineers Software Development Teams Quality Assurance Teams

Pricing

as listed on Oct 22, 2026

On request

  • 5,000 credits/mo: contact sales
  • 20,000 credits/mo: contact sales
  • 40,000 credits/mo: contact sales
Reflect (A SmartBear Company)'s pricing page

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
SmartBear
01 Jan 2024
Seed $1.70M -
01 Jan 2021
Seed $130.00K 1
Y Combinator
01 Sep 2020

FAQ About Reflect (A SmartBear Company)

The no-code tool for automated web testing.
Reflect (A SmartBear Company) was founded in 2019.
Reflect (A SmartBear Company) is headquartered in Philadelphia, United States.
Reflect (A SmartBear Company) operates in Developer Tools and Productivity. Its work centres on no-code tools, automated web testing, UX testing and cloud-based browser. Its customers include Functional Testers, Automation Engineers and Software Development Teams.
Reflect (A SmartBear Company) has a SaaS and B2B business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
As listed on Reflect (A SmartBear Company)'s pricing page on Oct 22, 2026: On request (5,000 credits/mo: contact sales; 20,000 credits/mo: contact sales; 40,000 credits/mo: contact sales).
Reflect (A SmartBear Company) has approximately 7 employees.
Reflect (A SmartBear Company) has completed 3 funding rounds, raising a total of $1.83M. The latest funding stage is Acquired.
Reflect (A SmartBear Company) offers: AI-Driven Test Creation, Automated Regression Testing, Cloud-Based Testing Suite, Real-Time Test Maintenance.

We're actively collecting intelligence on Reflect (A SmartBear Company).

Source: BounceWatch company record for Reflect (A SmartBear Company), https://bouncewatch.com/company/reflect-1, updated 29 April 2026. When citing, please name BounceWatch and link this page.

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