REFRAMD logo — Reshaping norms of the eyewear industry for a diverse world.

REFRAMD

Reshaping norms of the eyewear industry for a diverse world.

Founded 2020 Germany Berlin, Germany 2 employees Pre-Seed E-Commerce, Fashion

General Information

Company Name REFRAMD
Founded Year 2020
Location Germany Berlin, Germany
Employees 2
Industries E-Commerce, Fashion
Funding Stage Pre-Seed
Social

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About REFRAMD

[b]REFRAMD[/b] is a pioneering force in the eyewear industry, striving to accommodate individuals with varying nose and facial structures. The company's commitment to challenging the status quo was born out of a relatable experience of struggling with ill-fitting eyeglasses. This struggle disproportionately affected individuals with low and wide nose bridges, particularly those of Black or East Asian descent, as the majority of available glasses catered to individuals with different nasal structures. [b]REFRAMD[/b] crafts and manufactures eyewear products based on the unique facial measurements of each customer, revolutionizing conventional frame design by integrating features such as a low bridge slope and wide-angle nose pieces. The company's emphasis on inclusivity and leveraging innovative technologies underscores their dedication to representing underrepresented communities. Notably, [b]REFRAMD[/b] secured a [b]Pre Seed Round investment[/b] in January 2021 from [b]BFF Berlin Founders Fund[/b]. Headquartered in [b]Germany[/b], [b]REFRAMD[/b] is reshaping the norms of the eyewear industry for a more diverse and inclusive world.

Business keywords: Eyewear Design, Custom-fit Products, Inclusive Design, Parametric Design, Diverse Communities, Facial Measurement Technology, Product Innovation, Design Bias, Fashion Technology, Consumer Empowerment

Services & Products

Design-driven eyewear products

Target Customers

Fashion-forward and socially conscious consumers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round Undisclosed 1
BFF Berlin Founders Fund
15 Jan 2021

REFRAMD Alternatives & Competitors

View All Alternatives
REFRAMD vs
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FAQ About REFRAMD

Reshaping norms of the eyewear industry for a diverse world.
REFRAMD was founded in 2020.
REFRAMD is headquartered in Berlin, Germany.
REFRAMD operates in E-Commerce and Fashion. Its work centres on Eyewear Design, Custom-fit Products, Inclusive Design and Parametric Design. Its customers include Fashion-forward and socially conscious consumers.
REFRAMD has approximately 2 employees.
REFRAMD has completed 1 funding round. The latest funding stage is Pre-Seed.
REFRAMD offers: Design-driven eyewear products.
Top alternatives and competitors to REFRAMD include Kitty and Vibe, DesignerOptics.com : Designer Optics Corp, Beyond The Vines, VIU Eyewear, Joe's Jeans Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
REFRAMD and Kitty and Vibe are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for REFRAMD, https://bouncewatch.com/company/reframd, updated 13 April 2025. When citing, please name BounceWatch and link this page.

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