Releva logo — Decisioning AI for Customer Value Optimization · B2C and B2B...

Releva

Decisioning AI for Customer Value Optimization · B2C and B2B2C Brands

Founded 2020 Bulgaria Bulgaria 21 employees Seed Total: $870.00K AI, Advertising +5

General Information

Company Name Releva
Founded Year 2020
Location Bulgaria Bulgaria
Employees 21
Industries AI, Advertising, E-Commerce +4
Funding Stage Seed
Business Model B2B, SaaS, API
Revenue Model Subscription, Usage Based, Performance Based
Social

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About Releva

Releva, founded in 2020, has rapidly positioned itself as a key player in optimizing customer value for B2C and B2B2C brands. With a compelling slogan, "Decisioning AI for Customer Value Optimization," Releva serves diverse industries, including automotive, fashion, financial services, real estate, and mobility.

This Bulgarian-based company acts as a crucial decision-making layer that goes beyond typical engagement metrics like clicks and ROAS, instead focusing on steering each customer towards their highest lifetime value state at the lowest cost. Its impressive metrics—included a 13x growth, zero enterprise churn, an average customer ROI of 53x, and a 257% Net Revenue Retention (NRR) for the 2023 enterprise cohort—underscore Releva's potential.

A profitable operation, Releva recently secured an $870K seed investment from New Vision 3 Fund, HR Capital, and NVEST VENTURE. With a foothold among unicorn brands across Europe, Southeast Asia, and the Middle East, Releva is well-positioned for continued growth.

Business keywords: Customer Value Optimization, B2C Marketing Intelligence, eCommerce Growth, Personalization, Omnichannel Engagement, Marketing Automation, Behavioral Prediction, Customer Lifetime Value, Retention Marketing, Performance Marketing, Server-Side Data Capture, Digital Channel Optimization, Automotive Industry, Fashion Industry

Services & Products

Autonomous Customer Value Optimization
Value Funnel Optimization
Predictive AI Intelligence
Retention Marketing Automation
Performance Marketing Platform

Target Customers

eCommerce Brands Performance Marketers Retention Marketers Marketing Agencies Partners

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $870.00K 3
New Vision 3 Fund, HR Capital +1
01 Mar 2022
Support Program Undisclosed 1
Google
01 Dec 2019

Releva Alternatives & Competitors

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FAQ About Releva

Decisioning AI for Customer Value Optimization · B2C and B2B2C Brands
Releva was founded in 2020.
Releva is headquartered in Bulgaria.
Releva operates in AI, Advertising, E-Commerce, Internet, SaaS, Marketing and Machine Learning. Its work centres on Customer Value Optimization, B2C Marketing Intelligence, eCommerce Growth and Personalization. Its customers include eCommerce Brands, Performance Marketers and Retention Marketers.
Releva has a B2B, SaaS and API business model. Its revenue comes from Subscription, Usage Based and Performance Based.
Releva has approximately 21 employees.
Releva has completed 2 funding rounds, raising a total of $870.00K. The latest funding stage is Seed.
Releva offers: Autonomous Customer Value Optimization, Value Funnel Optimization, Predictive AI Intelligence, Retention Marketing Automation, Performance Marketing Platform.
Top alternatives and competitors to Releva include Proxima, Orphex, Omnisend, Black Crow AI, Netcore Cloud. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Releva and Proxima are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Releva, https://bouncewatch.com/company/relevaai, updated 1 April 2026. When citing, please name BounceWatch and link this page.

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