Retraced, founded in 2019 and headquartered in Dusseldorf, Germany, offers a groundbreaking solution for the fashion and retail industries, leveraging blockchain technology to promote supply chain transparency. This platform empowers consumers by providing verified information about a product's sustainability and fairness, thereby fostering trust and ethical consumption. By doing so, Retraced aims to redefine consumer behaviors and support businesses in achieving sustainable practices.
The company operates at the intersection of Blockchain, Fashion, Retail, SaaS, and Supply Chain industries. A recent infusion of €6.50M from a Seed Round investment on 28 October 2022 highlights its market potential, with backing from investors like Samaipata, F-LOG Ventures, and Alstin Capital. This investment is poised to accelerate Retraced's mission to revolutionize consumption patterns and enhance industry transparency.