Rhone, founded in 2014 by brothers Nate and Ben Checketts, is an innovative player in the E-Commerce, Hardware, Retail, and Apparel industries. Based in the United States, the company is known for its "Performance driven apparel made by and for those in the pursuit of progress." More than a brand, Rhone promotes a lifestyle, focusing on the synergy of physical and mental progress, encapsulated by their "Forever Forward" mindset.
Their products are synonymous with performance, innovation, and style, appealing to an active demographic. With strategic partnerships, such as with the NBA and LPGA, Rhone establishes itself as a leader in sports-oriented apparel.
The company received a Venture Round investment on 01 July 2022 from investor Michael Arrieta. Looking ahead, Rhone plans to expand its retail footprint to 22 stores across the U.S. by the end of 2025, further embedding itself in the communities it serves.