Right Media, with its slogan "Connecting Digital Advertising Ecosystems for Seamless Growth," has been a prominent player in the digital advertising industry since its establishment in 2003. Operating from New York and with additional offices in London, Moscow, Eugene, San Francisco, and Tallahassee, the company hosts the Right Media Exchange (RMX) – a platform that debuted in 2005. This exchange serves as a comprehensive marketplace for ad business management, facilitating connections between digital advertising companies and providing them with the flexibility to reach audiences on their own terms. Covering everything from ad serving to business development and expansion, RMX has garnered attention from investors.
The company received a significant $45.00M Series B investment on 17 October 2006, with Yahoo being the investor. This strategic investment highlights the confidence that industry players have in Right Media's potential for growth and impact in the advertising and digital media industries.
With a solid market presence, a diverse range of offerings, and backing from established industry players, Right Media is positioned to continue its trajectory as a key player in the digital advertising ecosystem, offering seamless growth opportunities for advertisers and publishers alike.