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Rokt logo — Rokt is the global leader in ecommerce, unlocking real-time...

Rokt

Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most.

Founded 2012 United States New York, United States 760 employees Post IPO Total: $484.70M Automation, B2B +4

General Information

Company Name Rokt
Founded Year 2012
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 760
Industries Automation, B2B, Big Data +3
Funding Stage Post IPO
Business Model B2B, Platform, SaaS
Revenue Model Transaction Fee, Performance Based, Marketplace Fee
Social

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About Rokt

Rokt, founded in 2012 and headquartered in the United States, stands as a transformative force in the ecommerce landscape. Positioned as the global leader in unlocking real-time relevance during the pivotal Transaction Moment, Rokt leverages its sophisticated AI Brain and expansive Ecommerce Network to drive billions of transactions annually.

With a footprint across North America, Europe, and the Asia-Pacific, the company is trusted by powerhouse brands such as Live Nation, Macy’s, Fanatics, and PayPal. Operating at the nexus of Automation, Big Data, and Data Analytics, Rokt effectively services the B2B and Marketing sectors.

The company's recent Secondary Market investment, finalized on 01 December 2022, saw participation from key players like Square Peg Capital and Wellington Management. As Rokt continues to redefine ecommerce engagement, it presents a compelling case for investors seeking to capitalize on cutting-edge digital commerce solutions.

Business keywords: Ecommerce Technology, AI-Powered Transactions, Transaction Marketing, Website Monetization, Consumer Engagement, Incremental Revenue, Customer Acquisition, Customer Loyalty, Real-Time Relevance, Ecommerce Network, Revenue Growth, Business Expansion, Multinational Presence

Services & Products

Rokt Brain and Rokt Network
Rokt Catalog
Rokt Upcart
Rokt Pay+
Rokt Aftersell
Rokt Thanks
Rokt Ads
Rokt mParticle

Target Customers

Ecommerce Brands Advertisers Retailers Travel and Hospitality Services Quick Service Restaurants Financial Service Providers Media and Entertainment Companies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market Undisclosed 2
Square Peg Capital Wellington Management
Square Peg Capital, Wellington Management
01 Dec 2022
Series E $325.00M 5
Square Peg Capital Wellington Management Pavilion Capital
Square Peg Capital, Wellington Management +3
01 Dec 2021
Secondary Market Undisclosed -
01 Jul 2021
Series D $80.00M 2
Square Peg Capital TDM Growth Partners
Square Peg Capital, TDM Growth Partners
01 Oct 2020
Series C $48.00M 1
TDM Growth Partners
TDM Growth Partners
01 Oct 2019
Series B €23.70M 6
Square Peg Capital Media Ventures Austral Capital
Square Peg Capital, Media Ventures +4
01 Jun 2017
Series A $8.00M 4
Square Peg Capital
Square Peg Capital, Lachlan Murdoch +2
01 Nov 2013

Latest News

View All
Tiger Global launches new fund eyeing $2.2 billion raise as it takes more disciplined approach — Cnbc
Tiger Global launches new fund eyeing $2.2 billion raise as it takes more disciplined approach
Cnbc Dec 08, 2025

Rokt Alternatives & Competitors

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Braze
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FAQ About Rokt

Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most.
Rokt was founded in 2012.
Rokt is headquartered in New York, United States.
Rokt operates in Automation, B2B, Big Data, Data Analytics, E-Commerce and Marketing. Its work centres on Ecommerce Technology, AI-Powered Transactions, Transaction Marketing and Website Monetization. Its customers include Ecommerce Brands, Advertisers and Retailers.
Rokt has a B2B, Platform and SaaS business model. Its revenue comes from Transaction Fee, Performance Based and Marketplace Fee.
Rokt has approximately 760 employees.
Rokt has completed 7 funding rounds, raising a total of $484.70M. The latest funding stage is Post IPO.
Rokt offers: Rokt Brain and Rokt Network, Rokt Catalog, Rokt Upcart, Rokt Pay+, Rokt Aftersell, Rokt Thanks, Rokt Ads, Rokt mParticle.
Top alternatives and competitors to Rokt include Braze, Ambassador Software, AnyRoad, Omnisend, TxtCart 💬. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Rokt and Braze are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Rokt, https://bouncewatch.com/company/rokt, updated 20 May 2026. When citing, please name BounceWatch and link this page.

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