ROUTINELY logo — Supercharge your skincare.

ROUTINELY

Supercharge your skincare.

Founded 2020 The Netherlands The Netherlands 1 employees Pre-Seed Health Care, Health and Wellness +1

General Information

Company Name ROUTINELY
Founded Year 2020
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member Team member
Employees 1
Industries Health Care, Health and Wellness, Wellness Beauty
Funding Stage Pre-Seed
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase
Social

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About ROUTINELY

ROUTINELY, founded in 2020, is a promising player in the Health Care and Wellness Beauty industries. Operating out of The Netherlands, the company offers a personalized skincare guide designed to help users “Supercharge your skincare” by empowering them to uncover their skin's greatest potential.

Despite having only one funding round to date, the Pre Seed Round investment on 20 May 2020 attracted notable investors such as Ninepointfive and Beiersdorf. This initial support indicates a strong belief in ROUTINELY's unique approach to skincare personalization.

The startup's focus on merging technology and wellness positions it favorably within the contemporary skincare market, which increasingly values targeted, custom solutions. As the beauty and wellness sectors continue to expand, ROUTINELY represents a compelling opportunity for investors seeking to engage with innovative players in these rapidly evolving industries.

Business keywords: Personalized Skincare, E-Commerce, Online Retail, Skincare Products, Cleaners, Moisturizers, Serums, Consumer Goods, Digital Shopping, Beauty Products, Personalization Technology, Skin Health, Direct-to-Consumer

Services & Products

Skincare Product Sales
Personalized Skin Testing
Subscription Newsletter

Target Customers

Individuals seeking skincare solutions Customers interested in sustainable beauty People with specific skin conditions (e.g., rosacea, hyperpigmentation)

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round Undisclosed 2
Ninepointfive, Beiersdorf
20 May 2020

ROUTINELY Alternatives & Competitors

View All Alternatives
ROUTINELY vs
Skin + Me
Skin + Me United Kingdom

We’re on a mission to build an accessible way for people to achieve their skin goals with powerful p...

Series B
215 employees
Health Care, Health and Wellness
ROUTINELY vs
Clear
Clear United Kingdom

Clear helps you navigate your skincare journey with confidence. (YC W21)

Pre-Seed
29 employees
E-Commerce, Health and Wellness
ROUTINELY vs

YesYesYes offers customized natural skincare solutions for every skin type and concern.

Seed
2-10 employees
Health and Wellness, Wellness Beauty

FAQ About ROUTINELY

Supercharge your skincare.
ROUTINELY was founded in 2020.
ROUTINELY is headquartered in The Netherlands.
ROUTINELY operates in Health Care, Health and Wellness and Wellness Beauty. Its work centres on Personalized Skincare, E-Commerce, Online Retail and Skincare Products. Its customers include Individuals seeking skincare solutions, Customers interested in sustainable beauty and People with specific skin conditions (e.g., rosacea, hyperpigmentation).
ROUTINELY has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales and One Time Purchase.
ROUTINELY has approximately 1 employees.
ROUTINELY has completed 1 funding round. The latest funding stage is Pre-Seed.
ROUTINELY offers: Skincare Product Sales, Personalized Skin Testing, Subscription Newsletter.
Top alternatives and competitors to ROUTINELY include Skin + Me, Clear, Yes Yes Yes, Freshly Cosmetics, WOW Skin Science. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ROUTINELY and Skin + Me are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ROUTINELY, https://bouncewatch.com/company/routinely, updated 2 April 2026. When citing, please name BounceWatch and link this page.

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