Russells, founded in 1921, stands as a prominent player in the Agricultural, Construction, and Groundcare Equipment sector, with a distinguished history in serving the Yorkshire farming community. Their expansive reach through nine branches across Yorkshire, Derbyshire, and Northamptonshire positions them as one of the largest New Holland dealers in the UK.
With customer care and after-sales support at its core, Russells is recognized for its exclusive dealership of reputable brands including Pottinger, Vaderstad, Manitou, McConnel, Takeuchi, and Honda. Their accolades, including the prestigious New Holland Overall Dealer of the Year and Service Dealer of the Year, underscore their leadership and innovation in the industry.
While they have a rich legacy in the agricultural landscape, Russells has no recorded recent investments, providing a strategic entry point for investors seeking opportunities in a well-established yet growth-oriented company in the UK agricultural and construction equipment market.