San Francisco, United States
Samba TV is innovating the television landscape by embedding its technology across Smart TVs to improve the viewer experience. Founded in 2008 and headquartered in the United States, the company is addressing challenges in content discovery and audience engagement in an increasingly fragmented media environment.
Their slogan, "We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience," underscores their commitment to enhancing both viewer satisfaction and advertiser accuracy. By leveraging machine learning, Samba TV provides a personalized user experience and advanced measurement capabilities that empower their clients across the media landscape.
Their most recent financial activity includes a $30.00M debt financing investment closed on 01 December 2025, with backing from Horizon Technology Finance. This financing underscores investor confidence in Samba TV's potential to redefine TV data utilization and create a sustainable edge in the competitive streaming and multi-screen viewing markets.
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