Sampler logo — We deliver data-driven product experiences that create perso...

Sampler

We deliver data-driven product experiences that create personalized relationships between people and brands.

Founded 2013 Canada Toronto, Canada 22 employees Series B Total: $12.33M Advertising, E-Commerce +2

General Information

Company Name Sampler
Founded Year 2013
Location Canada Toronto, Canada
Employees 22
Industries Advertising, E-Commerce, Enterprise Software +1
Funding Stage Series B
Social

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About Sampler

Sampler is a leading Direct-to-Consumer product sampling platform that aims to create personalized relationships between people and brands. Founded in 2013 and headquartered in Canada, Sampler has established itself as a key player in the industries of Advertising, E-Commerce, Enterprise Software, and Retail. The company's slogan "We deliver data-driven product experiences that create personalized relationships between people and brands" encapsulates its core mission.

Sampler's impressive client portfolio includes industry giants such as L'Oréal, Nestlé, Unilever, Pepsi, Henkel, and more. By working with over 900 brands in 24 countries and reaching a substantial consumer base of over 59M, Sampler has demonstrated its widespread impact in the market.

The company recently secured a notable $4.00M Series B investment on 15 July 2020 from a consortium of investors including StandUp Ventures, Vitality Capital Inc, The 51 Ventures, EDC Capital, Factory, and BDC Venture Capital. This investment is poised to fuel Sampler's growth and solidify its position as an innovator in the industry.

Business keywords: Data-driven product experiences, Direct-to-Consumer, Product sampling platform, Consumer-packaged goods, Digital marketing, Targeted audiences, Consumer feedback, Demographic insights, CPG industry, Personalized relationships, Brand engagement, Digital sampling services, Conversion rates, Brand partnerships

Funding Rounds & Investors (11)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $4.00M 6
StandUp Ventures, Vitality Capital Inc +4
15 Jul 2020
Non Equity Assistance Undisclosed 1
SAP.iO
12 May 2020
Venture Round Undisclosed 1
Adventure Capital
01 Dec 2019
Debt Financing $1.00M 1
CIBC Innovation Banking
22 Aug 2019
Series A $3.00M 6
MaRS IAF, StandUp Ventures +4
19 Feb 2019
Seed Round $1.00M 1
BDC Venture Capital
01 Feb 2018
Seed Round $85.00K 1
37 Angels
30 Oct 2017
Seed Round $1.30M 1
Good News Ventures
15 Dec 2016
Seed Round $1.30M 2
Founders Factory, L'Oréal
06 Dec 2016
Seed Round $645.00K 9
MaRS IAF, Accelerator Fund +7
17 Feb 2015

View All 11 Funding Rounds

Sampler Alternatives & Competitors

View All Alternatives
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Sampler vs
Cosmetikke
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inboundgeo
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Welcome to the next generation of retargeting. Move beyond the pixel and into the home.

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FAQ About Sampler

We deliver data-driven product experiences that create personalized relationships between people and brands.
Sampler was founded in 2013.
Sampler is headquartered in Toronto, Canada.
Sampler operates in Advertising, E-Commerce, Enterprise Software and Retail. Its work centres on Data-driven product experiences, Direct-to-Consumer, Product sampling platform and Consumer-packaged goods.
Sampler has approximately 22 employees.
Sampler has completed 11 funding rounds, raising a total of $12.33M. The latest funding stage is Series B.
Top alternatives and competitors to Sampler include Drop, Cosmetikke, inboundgeo, Creative Channel Services, Ksubaka. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sampler and Drop are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sampler, https://bouncewatch.com/company/sampler, updated 12 June 2025. When citing, please name BounceWatch and link this page.

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