Second Nature logo — We make managing your home Second Nature with our user-frien...

Second Nature

We make managing your home Second Nature with our user-friendly products and services.

Founded 2012 United States Raleigh, United States 347 employees Series C Total: $35.92M B2B, B2C +4

General Information

Company Name Second Nature
Founded Year 2012
Location United States Raleigh, United States +1
Employees 347
Industries B2B, B2C, E-Commerce +3
Funding Stage Series C
Social

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About Second Nature

Second Nature is a forward-thinking company established in 2012, headquartered in the United States. With its slogan, "We make managing your home Second Nature with our user-friendly products and services," the company is actively reshaping the property management landscape. Operating within multiple industries such as B2B, B2C, E-Commerce, Prop Tech, and Real Estate, Second Nature offers a comprehensive Resident Experience Platform that tailors rental living to meet the modern-day needs of residents and property managers alike.

The company's innovative offerings include a seamless integration of Resident Onboarding with a unique Resident Benefits Package, creating personalized and sustainable relationships between tenants and landlords. This strategic approach enhances tenant satisfaction and retention, a crucial factor for property managers aiming to thrive in a competitive market.

Backed by a $16.40M Series C investment in March 2020, led by notable investors like IDEA Fund Partners and Arsenal Growth, Second Nature continues to gain momentum, drawing interest from other reputable investors such as Bonaventure Capital and LeadEdge. As a trailblazer in maximizing resident experiences, Second Nature presents a compelling investment opportunity within the fast-evolving Prop Tech sector.

Taxonomy: Resident Experience Platform, Renting Personalization, Resident Onboarding, Resident Benefits Package, Air Filters, Indoor Air Quality, HVAC System Protection, Consumer Goods, Home Management, Web-Based Platform, Personalized Experiences, Online Services, Subscription Services, Home Services

Services & Products

Resident Onboarding
Resident Benefits Package
Maestro™ Orchestration
Renters Insurance Program
Identity Protection
Credit Building

Target Customers

Property Managers Residential Property Investors Renters Real Estate Management Companies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series C •••••• 9
Investor Investor Investor Investor Investor Investor Investor Investor
•••• ••••
25 Mar 2020
Venture Round •••••• 1
Investor
01 Jul 2019
Series B •••••• 1
Investor
29 Oct 2018
Series B •••••• 10
Investor Investor Investor Investor Investor Investor Investor
•••• ••••
25 Jul 2017
Series A •••••• 1
Investor
28 Jul 2016

View All 7 Funding Rounds

Second Nature Alternatives & Competitors

View All Alternatives
Second Nature vs

Empowering Vibrant, Happy Communities.

Unknown
4 employees
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Second Nature vs
homenow.io
homenow.io United States

Tech for the modern landlord

5 employees
Internet, Maintenance
Second Nature vs

4.8 / 5.0 | G2's Highest Rated Multifamily Software. Used by 28 of NMHC Top 50.

Grant
29 employees
Information Technology, Internet

FAQ About Second Nature

We make managing your home Second Nature with our user-friendly products and services.
Second Nature was founded in 2012.
Second Nature is headquartered in Raleigh, United States.
Second Nature operates in the following industries: B2B, B2C, E-Commerce, Prop Tech, Real Estate, Logistics and Delivery.
Second Nature has approximately 347 employees.
Second Nature has completed 7 funding rounds, raising a total of $35.92M. The latest funding stage is Series C.
Second Nature offers: Resident Onboarding, Resident Benefits Package, Maestro™ Orchestration, Renters Insurance Program, Identity Protection, Credit Building.
Top alternatives and competitors to Second Nature include WellVue: Resident Engagement Solutions, homenow.io, Flamingo Resident Retention Platform, iCondo Australia, 365 Connect. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Second Nature and WellVue: Resident Engagement Solutions are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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