Second Nature logo — We make managing your home Second Nature with our user-frien...

Second Nature

We make managing your home Second Nature with our user-friendly products and services.

Founded 2012 United States Raleigh, United States 347 employees Series C Total: $35.92M B2B, B2C +4

General Information

Company Name Second Nature
Founded Year 2012
Location United States Raleigh, United States
Employees 347
Industries B2B, B2C, E-Commerce +3
Funding Stage Series C
Business Model B2B2C, Platform, SaaS
Revenue Model Subscription, Service Fee, Usage Based
Social

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About Second Nature

Second Nature is a forward-thinking company established in 2012, headquartered in the United States. With its slogan, "We make managing your home Second Nature with our user-friendly products and services," the company is actively reshaping the property management landscape. Operating within multiple industries such as B2B, B2C, E-Commerce, Prop Tech, and Real Estate, Second Nature offers a comprehensive Resident Experience Platform that tailors rental living to meet the modern-day needs of residents and property managers alike.

The company's innovative offerings include a seamless integration of Resident Onboarding with a unique Resident Benefits Package, creating personalized and sustainable relationships between tenants and landlords. This strategic approach enhances tenant satisfaction and retention, a crucial factor for property managers aiming to thrive in a competitive market.

Backed by a $16.40M Series C investment in March 2020, led by notable investors like IDEA Fund Partners and Arsenal Growth, Second Nature continues to gain momentum, drawing interest from other reputable investors such as Bonaventure Capital and LeadEdge. As a trailblazer in maximizing resident experiences, Second Nature presents a compelling investment opportunity within the fast-evolving Prop Tech sector.

Business keywords: Resident Experience Platform, Renting Personalization, Resident Onboarding, Resident Benefits Package, Air Filters, Indoor Air Quality, HVAC System Protection, Consumer Goods, Home Management, Web-Based Platform, Personalized Experiences, Online Services, Subscription Services, Home Services

Services & Products

Resident Onboarding
Resident Benefits Package
Maestro™ Orchestration
Renters Insurance Program
Identity Protection
Credit Building

Target Customers

Property Managers Residential Property Investors Renters Real Estate Management Companies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $16.40M 9
IDEA Fund Partners, Arsenal Growth +7
25 Mar 2020
Venture Round Undisclosed 1
Moderne Ventures
01 Jul 2019
Series B $6.90M 1
One Better Ventures
29 Oct 2018
Series B $6.90M 10
IDEA Fund Partners, Azure Capital Partners +8
25 Jul 2017
Series A $4.21M 1
Fidelis Capital
28 Jul 2016
Seed Round $1.20M 2
RTP Capital Associates, Mike Kwatinetz
23 Jan 2015
Seed Round $310.00K 1
Iron Yard Ventures
10 Feb 2014

Second Nature Alternatives & Competitors

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Second Nature vs
BuildingLink
BuildingLink United States

Run Your Building Better, Smarter, and Faster.

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132 employees
Information Technology, Internet
Second Nature vs
einwert
einwert Germany

Real Estate Value Management

Seed
32 employees
Prop Tech, Real Estate
Second Nature vs
dnergy®
dnergy® Belgium

A path towards energy-efficient and compliant buildings. Powered by Technology. Driven by Energy Exp...

22 employees
AI, Energy

FAQ About Second Nature

We make managing your home Second Nature with our user-friendly products and services.
Second Nature was founded in 2012.
Second Nature is headquartered in Raleigh, United States.
Second Nature operates in B2B, B2C, E-Commerce, Prop Tech, Real Estate and Logistics and Delivery. Its work centres on Resident Experience Platform, Renting Personalization, Resident Onboarding and Resident Benefits Package. Its customers include Property Managers, Residential Property Investors and Renters.
Second Nature has a B2B2C, Platform and SaaS business model. Its revenue comes from Subscription, Service Fee and Usage Based.
Second Nature has approximately 347 employees.
Second Nature has completed 7 funding rounds, raising a total of $35.92M. The latest funding stage is Series C.
Second Nature offers: Resident Onboarding, Resident Benefits Package, Maestro™ Orchestration, Renters Insurance Program, Identity Protection, Credit Building.
Top alternatives and competitors to Second Nature include BuildingLink, einwert, dnergy®, idealista, Resights. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Second Nature and BuildingLink are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Second Nature, https://bouncewatch.com/company/second-nature-1, updated 6 March 2026. When citing, please name BounceWatch and link this page.

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