Self Financial, Inc. logo — Build credit. Build dreams.

Self Financial, Inc.

Build credit. Build dreams.

Founded 2015 United States Austin, United States 880 employees Series E Total: $127.04M Finance, Financial Services +2

General Information

Company Name Self Financial, Inc.
Founded Year 2015
Location United States Austin, United States
Employees 880
Industries Finance, Financial Services, Fintech +1
Funding Stage Series E
Hiring 2 roles posted in the month to 31 Oct 2026
Offices as of Oct 2026
Austin, United States
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (86.2% content change).

Actively Hiring Oct 19, 2026

Hiring for 2 positions in the last 30 days.

AI Insight

Bounce Watch AI
1 day ago

Self Financial is demonstrating ongoing operational activity and product evolution, evidenced by a significant 86.2% update to its website. This substantial change often signals a strategic pivot, new product launches, or an enhanced user experience aimed at driving engagement and growth. Coupled with active recruitment, these developments suggest the company is preparing for or actively implementing strategic shifts in its credit-building platform.

Signal Types
Product Hiring
Strategic Labels
Product Evolution Market Adaptation Operational Growth
Next Move: Product Launch
·
Impact: 7/10
·
Ideal For: Fintech VCs — Growth Stage

About Self Financial, Inc.

Self Financial, Inc. is a credit-building platform founded in 2015 with the slogan "Build credit. Build dreams." The company aims to increase economic inclusion and financial resilience through easy-to-use products that make building credit accessible. Its signature Credit Builder Account and secured Self Visa® Credit Card issued by partner banks enable individuals to build credit and savings simultaneously. Self also offers free rent reporting to the three major credit bureaus and utility payment reporting to TransUnion. Notably, Self is the Official Credit Building App of the San Antonio Spurs.

In September 2021, Self Financial secured a $50.00M Series E investment from prominent investors including Altos Ventures, Meritech Capital Partners, and Conductive Ventures. The company's focus on fostering financial inclusion and its strong track record in the Apple App Store with over 250,000 reviews and an average 4.9 rating positions it as an attractive investment opportunity in the Financial Services, Fintech, and Internet industries. Based in the United States, Self Financial's unique approach and strategic partnerships make it a compelling player in the fintech space.

Business keywords: credit-building platform, economic inclusion, financial resilience, Credit Builder Account, secured credit card, savings, rent reporting, utility payment reporting, San Antonio Spurs, Apple App Store, Google Play, personal finance, credit building

Pricing

as listed on Oct 31, 2026

$25–150/month

  • Credit Builder Account option: $25/month
  • Credit Builder Account option: $35/month
  • Credit Builder Account option: $48/month
  • Credit Builder Account option: $150/month
Self Financial, Inc.'s pricing page

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series E $50.00M 3
Altos Ventures, Meritech Capital Partners +1
16 Sep 2021
Series D $40.00M 5
Kickstart Fund, Silverton Partners +3
15 Dec 2020
Series C $20.00M 4
Kickstart Fund, Silverton Partners +2
19 Feb 2020
Series B $10.00M 4
K50 Ventures, Silverton Partners +2
15 Nov 2018
Series A Undisclosed 1
Ozmen Ventures
03 Apr 2018
Series A $5.00M 2
Silverton Partners, Accion Venture Lab
19 Jul 2017
Series A Undisclosed 1
Temerity Capital Partners
13 Sep 2016
Seed Round $1.50M 2
Right Side Capital Management, Silverton Partners
21 Jul 2015
Seed Round $535.00K 6
Kickstart Fund, Techstars +4
23 Mar 2015

Self Financial, Inc. Alternatives & Competitors

View All Alternatives
Self Financial, Inc. vs
StellarFi 🚀
StellarFi 🚀 United States

Build Credit With Every Bill You Pay

Series A
28 employees
Finance, Fintech
Self Financial, Inc. vs
ZORRZ Finance UK Ltd
ZORRZ Finance UK Ltd United Kingdom

AI-Driven Credit for Financial Inclusion. Please contact us directly for current investment opportun...

5 employees
AI, Finance
Self Financial, Inc. vs

India's largest fintech platform for distribution of Personal Finance Products. Making credit card l...

Seed
199 employees
Finance, Financial Services

FAQ About Self Financial, Inc.

Build credit. Build dreams.
Self Financial, Inc. was founded in 2015.
Self Financial, Inc. is headquartered in Austin, United States.
Self Financial, Inc. operates in Finance, Financial Services, Fintech and Internet. Its work centres on credit-building platform, economic inclusion, financial resilience and Credit Builder Account.
As listed on Self Financial, Inc.'s pricing page on Oct 31, 2026: $25–150/month (Credit Builder Account option: $25/month; Credit Builder Account option: $35/month; Credit Builder Account option: $48/month; Credit Builder Account option: $150/month).
Self Financial, Inc. has approximately 880 employees.
Self Financial, Inc. has completed 9 funding rounds, raising a total of $127.04M. The latest funding stage is Series E.
Top alternatives and competitors to Self Financial, Inc. include StellarFi 🚀, ZORRZ Finance UK Ltd, Credilio, Check Inc. (now Mint Bills), Cheese Financial Inc. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Self Financial, Inc. and StellarFi 🚀 are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Self Financial, Inc., https://bouncewatch.com/company/self-financial-inc, updated 31 October 2026. When citing, please name BounceWatch and link this page.

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