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Sellar logo — Powering up trade ordering for the craft drinks industry in...

Sellar

Powering up trade ordering for the craft drinks industry in the UK.

Founded 2019 United Kingdom London, United Kingdom 38 employees Pre-Seed Total: $120.00K Food and Beverage, Hospitality +4

General Information

Company Name Sellar
Founded Year 2019
Location United Kingdom London, United Kingdom
Employees 38
Industries Food and Beverage, Hospitality, Internet +3
Funding Stage Pre-Seed
Social

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About Sellar

Sellar is a UK-based startup focused on powering up trade ordering for the craft drinks industry. Founded in 2019, the company aims to revolutionize the trade ordering experience for the UK craft drinks industry. Sellar targets both suppliers, offering them the opportunity to power their trade sales and establish direct relationships with buyers, and buyers, providing them with a platform to directly order from the UK’s top craft drinks producers. The last known investment in Sellar was a $120.00K Pre Seed Round investment led by Techstars, METRO Xcel, and Alex Macdonald on 03 November 2018. The company operates in the Food and Beverage, Hospitality, Internet, Platforms, Supply Chain, and Trading Platform industries. With its innovative approach and targeted focus, Sellar presents a promising opportunity for investors looking to tap into the potential of the UK craft drinks market.

Business keywords: Craft Beer, Breweries, Craft Drinks, B2B Sales, FMCG Sales, Wholesale, User Experience, Craft Spirits

Services & Products

Trade ordering and direct pricing platform for craft breweries

Target Customers

Bars restaurants and retailers looking to source directly from craft breweries

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round $120.00K 3
Techstars METRO Xcel
Techstars, METRO Xcel +1
03 Nov 2018

Sellar Alternatives & Competitors

View All Alternatives
Sellar vs
Craft Collective
Craft Collective Germany

Wir glauben daran, dass die schönsten Momente im Leben durch die einfachsten Zutaten entstehen – Fre...

3 employees
Food and Beverage, Platforms
Compare Sellar vs Craft Collective
Sellar vs
RateBeer LLC
RateBeer LLC

A premier portal, review, and social hub dedicated to offering in-depth information on beers and bre...

Venture round
3 employees
Food and Beverage, Platforms
Compare Sellar vs RateBeer LLC
Sellar vs
Zoey
Zoey United States

Zoey helps B2B and wholesale businesses take orders online anytime, anywhere, with any device.

28 employees
Design, E-Commerce
View all alternatives

FAQ About Sellar

Powering up trade ordering for the craft drinks industry in the UK.
Sellar was founded in 2019.
Sellar is headquartered in London, United Kingdom.
Sellar operates in Food and Beverage, Hospitality, Internet, Platforms, Supply Chain and Trading Platform. Its work centres on Craft Beer, Breweries, Craft Drinks and B2B Sales. Its customers include Bars, restaurants and and retailers looking to source directly from craft breweries.
Sellar has approximately 38 employees.
Sellar has completed 1 funding round, raising a total of $120.00K. The latest funding stage is Pre-Seed.
Sellar offers: Trade ordering and direct pricing platform for craft breweries.
Top alternatives and competitors to Sellar include Craft Collective, RateBeer LLC, Zoey, Bierothek Group, Del Fabro Kolarik GmbH. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sellar and Craft Collective are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sellar, https://bouncewatch.com/company/sellar, updated 25 February 2025. When citing, please name BounceWatch and link this page.

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