France
Sergent Major is a leading children's ready-to-wear and childcare brand in France. With a strong presence both domestically and internationally, the company operates 350 stores in France and over 150 abroad, making it one of the key players in the French children's ready-to-wear market. The company, with its 1700 employees, is dedicated to providing meticulously crafted products that cater to the needs of its target audience, mothers and children.
Founded in 1987, Sergent Major prides itself on its values of "Good taste, growing up well, complicity, and tradition". In June 2006, the company acquired the brand Natalys, specializing in products for infants, toddlers (0-3 years), and expectant mothers, further strengthening its position in the market with 25 additional outlets.
The latest investment of €32.00M in a private equity round was secured on 16 February 2011. The investors in this round were Siparex Groupe and Edmond de Rothschild Private Equity.
-SDN-BHD-logo.jpg "CHEETAH COPPORATION (M) SDN BHD"){kind=logo}
