ShopBack logo — APAC's leading shopping, rewards, & payments platform: Shop,...

ShopBack

APAC's leading shopping, rewards, & payments platform: Shop, earn, pay & save with ShopBack at 20,000 stores.

Founded 2014 Singapore Singapore, Singapore 950 employees Series F Total: $355.00M E-Commerce, CRM and Sales

General Information

Company Name ShopBack
Founded Year 2014
Location Singapore Singapore, Singapore
Founders / Decision Makers
Team member
Employees 950
Industries E-Commerce, CRM and Sales
Funding Stage Series F
Business Model B2C, Marketplace, Platform
Revenue Model Affiliate, Commission, Advertising
Social

BounceWatch is an independent company data service, not affiliated with ShopBack. To contact ShopBack, visit shopback.sg.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does ShopBack compare?

A PDF of ShopBack and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting ShopBack soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About ShopBack

ShopBack, founded in 2014, has emerged as APAC's leading shopping, rewards, and payments platform, significantly influencing the e-commerce landscape across the Asia-Pacific region. With a compelling slogan, "Shop, earn, pay & save with ShopBack at 20,000 stores," the company outlines its value proposition effectively.

The platform's journey began with founders Henry and Joel brainstorming to make shopping more rewarding for consumers and cost-effective for advertisers. Since then, ShopBack has empowered 50 million shoppers across 13 markets, facilitating over half a million transactions daily, leveraging partnerships with 20,000+ stores.

Headquartered in Singapore, the company secured a $40.00M Series F investment in December 2022, backed by Westpac, illustrating strong investor confidence in its growth potential. With aspirations for global expansion, ShopBack continues to attract adventurous, driven individuals to help fulfill its mission of revolutionizing the shopping experience.

Business keywords: Cashback, Tech, Online Marketing, Discovery Shopping, Affiliate Marketing, FinTech, Payment Solutions, Rewards, Mobile App, iOS, Android, Smart Solutions, Shopping Platform, Cost-effective Marketing

Services & Products

Cashback Tracking
Shopper Loyalty Programs
E-commerce Partnership Solutions
Mobile App Services
Browser Extension for Cashback

Target Customers

Online Shoppers Travel Enthusiasts Retail Customers Mobile App Users Digital Platform Consumers

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series F $40.00M 1
Westpac
08 Dec 2022
Series F $80.00M 1
65 Equity Partners
03 Oct 2022
Series F $80.00M 2
Asia Partners, January Capital
24 Jun 2022
Series E $40.00M 5
East Ventures, EDBI +3
06 Oct 2021
Series B $30.00M 6
Cornerstone Ventures, EDBI +4
12 Mar 2020
Series B $45.00M 4
EDBI, Rakuten Capital +2
10 Apr 2019
Series A $25.00M 10
AppWorks, East Ventures +8
07 Nov 2017
Seed Round $14.40M 2
Quest Ventures, Accel X
01 Jan 2016
Seed Round $600.00K 2
East Ventures, Accel X
09 Mar 2015

ShopBack Alternatives & Competitors

View All Alternatives
ShopBack vs
Bonusway
Bonusway Finland

Bonusway is a Helsinki-based growth company. Bonusway offers cash rewards and online shopping inspir...

Series A
16 employees
Advertising, E-Commerce
ShopBack vs
repeat app
repeat app United Arab Emirates

The Ultimate Food App

Seed
10 employees
Computer Vision, E-Commerce
ShopBack vs
Paytailor
Paytailor Estonia

Paytailor is a commerce software for e-commerce, IoT and payment solutions

Seed
2-10 employees
Big Data, Computing

FAQ About ShopBack

APAC's leading shopping, rewards, & payments platform: Shop, earn, pay & save with ShopBack at 20,000 stores.
ShopBack was founded in 2014.
ShopBack is headquartered in Singapore, Singapore.
ShopBack operates in E-Commerce and CRM and Sales. Its work centres on Cashback, Tech, Online Marketing and Discovery Shopping. Its customers include Online Shoppers, Travel Enthusiasts and Retail Customers.
ShopBack has a B2C, Marketplace and Platform business model. Its revenue comes from Affiliate, Commission and Advertising.
ShopBack has approximately 950 employees.
ShopBack has completed 9 funding rounds, raising a total of $355.00M. The latest funding stage is Series F.
ShopBack offers: Cashback Tracking, Shopper Loyalty Programs, E-commerce Partnership Solutions, Mobile App Services, Browser Extension for Cashback.
Top alternatives and competitors to ShopBack include Bonusway, repeat app, Paytailor, Mercatus Technologies Inc, Reward. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ShopBack and Bonusway are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ShopBack, https://bouncewatch.com/company/shopback, updated 31 March 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes