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Similarweb logo — Similarweb (NYSE:SMWB) powers businesses with the best digit...

Similarweb

Similarweb (NYSE:SMWB) powers businesses with the best digital data

Founded 2009 United States New York, United States 1288 employees Post-IPO Secondary Total: $262.68M AI, Analytics +1

General Information

Company Name Similarweb
Founded Year 2009
Location United States New York, United States
Founders / Decision Makers
Team member Team member
Employees 1288
Industries AI, Analytics, Marketing
Funding Stage Post-IPO Secondary
Business Model B2B, SaaS, DaaS
Revenue Model Subscription, Usage Based, Data Monetization
Social

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About Similarweb

Similarweb (NYSE:SMWB) is a prominent player in the digital data industry, harnessing the power of digital insights to give businesses a competitive edge. Established in 2009 and headquartered in the United States, the company operates in key industries such as AI, Analytics, and Marketing.

The company's platform offers a comprehensive 360-degree analysis of digital activities, covering customers, prospects, partners, and competitors. This powerful tool has attracted over 10,000 clients, including global brands, and is operational in more than 100 countries. Their ambition is to deliver the most accurate, comprehensive, and actionable digital data available.

With a team of 1,200 employees spread across 14 global offices, Similarweb is equipped to cater to businesses worldwide. Noteworthy is its recent financial maneuver on 13 September 2024, raising $27.48M in a Post-IPO Secondary investment, underscoring confidence in its growth trajectory.

Business keywords: Digital Data Analytics, Market Intelligence, Web Traffic Monitoring, Mobile App Traffic Analysis, Digital Market Share Growth, Competitive Insights, Sales Intelligence, Investor Intelligence, eCommerce Intelligence, Digital Marketing Intelligence, SEO Insights, SEM/PPC Analytics, Audience Analysis, B2B Sales Prospecting, Alternative Data

Services & Products

Web and App Intelligence
Market and Competitor Analysis
SEO and PPC Strategy
Sales and Lead Enrichment
Consumer and Shopper Intelligence
Digital Advertising Intelligence
Data-as-a-Service
Advisory and Custom Reporting

Target Customers

Ecommerce Operators Marketing Agencies B2B Sales Teams Retailers Digital Advertisers App Developers Investors Market Researchers

Funding Rounds & Investors (11)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Secondary $27.48M -
13 Sep 2024
Series F $120.00M 3
ION Crossover Fund
ION Crossover Fund, Viola Growth +1
27 Oct 2020
Venture Round Undisclosed 1
Vintage Investment Partners
Vintage Investment Partners
26 Dec 2017
Series F $50.00M 3
Saban Ventures
Saban Ventures, Viola Growth +1
25 Jul 2017
Series E $25.00M 2
Prosus & Naspers, Lord David Alliance
26 Oct 2015
Series D $15.00M 2
Prosus & Naspers, Lord David Alliance
25 Nov 2014
Series C $18.00M 2
NFX
NFX, Prosus & Naspers
24 Feb 2014
Series B $3.50M 2
Lord David Alliance, Docor International Management
24 Sep 2013
Venture Round $2.50M 1
Lord David Alliance
29 Jan 2013
Series A $1.10M 4
Yossi Vardi, Omer Kaplan +2
31 May 2010

View All 11 Funding Rounds

Latest News

View All
TikTok Shop’s Era of Super Subsidies Is Ending — Wired
TikTok Shop’s Era of Super Subsidies Is Ending
Wired Apr 01, 2024

Similarweb Alternatives & Competitors

View All Alternatives
Similarweb vs
Streetbees
Streetbees United Kingdom

The AI-powered research platform for robust decision making.

79 employees
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Senkrondata AI
Senkrondata AI Estonia

Move faster on price. Stay in control of margin.

Seed
10 employees
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Similarweb vs
Rank Ranger
Rank Ranger United States

An all-in-one SEO & digital marketing suite designed for all types of marketing professionals

11 employees
Analytics, Digital Media
Also compare with: Similarweb vs Cortex Cortex Similarweb vs BlueOcean AI BlueOcean AI View all alternatives

FAQ About Similarweb

Similarweb (NYSE:SMWB) powers businesses with the best digital data
Similarweb was founded in 2009.
Similarweb is headquartered in New York, United States.
Similarweb operates in AI, Analytics and Marketing. Its work centres on Digital Data Analytics, Market Intelligence, Web Traffic Monitoring and Mobile App Traffic Analysis. Its customers include Ecommerce Operators, Marketing Agencies and B2B Sales Teams.
Similarweb has a B2B, SaaS and DaaS business model. Its revenue comes from Subscription, Usage Based and Data Monetization.
Similarweb has approximately 1288 employees.
Similarweb has completed 11 funding rounds, raising a total of $262.68M. The latest funding stage is Post-IPO Secondary.
Similarweb offers: Web and App Intelligence, Market and Competitor Analysis, SEO and PPC Strategy, Sales and Lead Enrichment, Consumer and Shopper Intelligence, Digital Advertising Intelligence, Data-as-a-Service, Advisory and Custom Reporting.
Top alternatives and competitors to Similarweb include Streetbees, Senkrondata AI, Rank Ranger, MobileAction, JIGGR. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Similarweb and Streetbees are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Similarweb, https://bouncewatch.com/company/similarweb, updated 17 April 2026. When citing, please name BounceWatch and link this page.

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