SimpliFed

SimpliFed is a health tech startup based in Ithaca, New York, founded in 2019 by Andrea Ippolito. The company's mission is to democratize access to baby feeding and breastfeeding services by providing high-quality virtual care that is covered by insurance. SimpliFed envisions a world where every parent feels good about feeding their family, recognizing the central role of baby feeding and breastfeeding in maternal and infant health. The startup aims to create a new model for optimal baby feeding by building trusted relationships with parents, partnering with healthcare payers and providers, and influencing policy, practice, and narratives to drive health and economic equity, starting with baby’s first foods.

The recent milestone for SimpliFed is the $6.00M Seed Round investment secured on 10th May 2022. The investment was led by a consortium of notable investors including Elizabeth Street Ventures, The Venture Collective (TVC), Morningside Ventures, Waterline Ventures, 3CC | Third Culture Capital, and New York Ventures.

By leveraging technology and evidence-based practices, SimpliFed is positioned to not only address the critical healthcare needs related to baby feeding but also to disrupt the traditional models of accessing these services. As the company continues to grow and innovate, its approach to inclusive virtual baby feeding services has the potential to make a significant impact on both the healthcare and insurance industries.

For more information on SimpliFed, visit their website: www.simplifed.com.