London, United Kingdom
Smarkets, founded in 2008, is an innovative player in the sports betting industry, headquartered in the United Kingdom. With a compelling slogan, "Fixing betting with a core focus on price and product," the company aims to revolutionize the betting experience by emphasizing transparent pricing and advanced product offerings. Recognized as an award-winning and product-led organization, Smarkets processes billions in traded volume annually, showcasing its significant market presence.
Operating essentially as a technology company, Smarkets utilizes a sophisticated tech stack that includes Linux, Kafka, Postgres, and Kubernetes, with development efforts in Python 3, C++ 17, and React. This tech-first approach permits the creation of a cutting-edge platform that stands out in the competitive industry.
The company's most recent investment was a Series B round on 10 June 2021, led by Susquehanna Growth Equity and Eberg Capital. This highlights investor confidence in Smarkets’ scalability and innovative potential within the Fintech and Platforms sectors.
