Smitten

Smitten, founded in 2020, is disrupting the dating app scene by injecting fun into the traditional model, currently targeting the Nordic markets of Iceland, Denmark, Sweden, and Norway. With the slogan, "Make it Fun!", the company seeks to redefine the dating experience by reducing the pressure to find "the one" and instead focusing on enjoyment and celebration of single life.

Operating within the Mobile and Social Media industries, Smitten is headquartered in Iceland. The platform leans heavily on entertainment to encourage more engaging user interactions, distinguishing itself from its competitors by prioritizing user satisfaction and the overall experience.

The startup secured a substantial $10.00M Series A investment on 15 September 2022. This funding round attracted notable investors, including byFounders, Makers Fund, Possible Ventures, ProFounders Capital, Wonder Investment, Tennin, and Heini Zachariassen. With these resources, Smitten is well-positioned to accelerate its growth within its core markets.