SO-SURE, founded in 2016 and headquartered in the United Kingdom, is revolutionizing the insurance sector by blending social networking principles with a rewarding cashback model. Their catchy slogan, "With SO-SURE, you benefit even more as your connections grow. A bit like LinkedIn but with cashback," encapsulates their unique approach.
The company offers a refreshing take on traditional insurance, reminiscent of 17th-century maritime insurance practices. Policyholders can link with friends and family through SO-SURE's app, facilitating support during claims and promising cashback up to 80% if unclaimed.
SO-SURE recently attracted acquisition investment from Open Insurance as of 01 March 2024, highlighting its growing market influence and potential. The startup’s innovative model, emphasizing fairness and reward, positions it as a promising disruptor in the insurance industry, meriting attention from investors seeking transformative market solutions.