SO-SURE logo — With SO-SURE, you benefit even more as your connections grow...

SO-SURE

With SO-SURE, you benefit even more as your connections grow. A bit like LinkedIn but with cashback.

Founded 2016 United Kingdom London, United Kingdom 4 employees Acquired Total: $11.55M

General Information

Company Name SO-SURE
Founded Year 2016
Location United Kingdom London, United Kingdom
Employees 4
Funding Stage Acquired
Business Model B2C, Platform, P2P
Revenue Model Subscription, Service Fee, Commission
Social

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About SO-SURE

SO-SURE, founded in 2016 and headquartered in the United Kingdom, is revolutionizing the insurance sector by blending social networking principles with a rewarding cashback model. Their catchy slogan, "With SO-SURE, you benefit even more as your connections grow. A bit like LinkedIn but with cashback," encapsulates their unique approach.

The company offers a refreshing take on traditional insurance, reminiscent of 17th-century maritime insurance practices. Policyholders can link with friends and family through SO-SURE's app, facilitating support during claims and promising cashback up to 80% if unclaimed.

SO-SURE recently attracted acquisition investment from Open Insurance as of 01 March 2024, highlighting its growing market influence and potential. The startup’s innovative model, emphasizing fairness and reward, positions it as a promising disruptor in the insurance industry, meriting attention from investors seeking transformative market solutions.

Business keywords: insurance technology, insurtech, cashback rewards, digital insurance, peer-to-peer insurance, MGA (Managing General Agent), consumer trust, anti-fraud technology, mobile phone insurance, contents insurance, claims management, insurance innovation

Services & Products

Insurance Policy Management
Claims Processing
Mobile Phone and Contents Protection
Partnership with Huddle Insurance

Target Customers

Existing SO-SURE Customers Mobile Phone Owners Individuals Seeking Phone & Contents Insurance

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
Open Insurance
01 Mar 2024
Series A £5.00M -
01 May 2022
Seed £2.60M 2
Itochu, 7percent Ventures
01 Jul 2020
Seed €3.00M 1
Breega
01 Oct 2018
Seed £800.00K -
01 Jun 2018
Seed $150.00K 1
500 Global
01 May 2017
Round Undisclosed 1
7percent Ventures
01 Dec 2015

SO-SURE Alternatives & Competitors

View All Alternatives
SO-SURE vs
INZMO
INZMO Germany

Leading EU insurtech. Awarded Insurance Shaper 2019. Innovating individual & embedded coverage.

Seed
14 employees
Financial Services, IT Infrastructure
SO-SURE vs
Helvengo
Helvengo Switzerland

The Data-Led Insurance Platform

Seed
7 employees
AI, Insurance
SO-SURE vs

A smarter way to shop for, customize, and buy home insurance.

4 employees
Financial Services, Insurance

FAQ About SO-SURE

With SO-SURE, you benefit even more as your connections grow. A bit like LinkedIn but with cashback.
SO-SURE was founded in 2016.
SO-SURE is headquartered in London, United Kingdom.
SO-SURE has a B2C, Platform and P2P business model. Its revenue comes from Subscription, Service Fee and Commission.
SO-SURE has approximately 4 employees.
SO-SURE has completed 7 funding rounds, raising a total of $11.55M. The latest funding stage is Acquired.
SO-SURE offers: Insurance Policy Management, Claims Processing, Mobile Phone and Contents Protection, Partnership with Huddle Insurance.
Top alternatives and competitors to SO-SURE include INZMO, Helvengo, OpenHouse Home Insurance, Lemonade, Sigortam.net. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SO-SURE and INZMO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SO-SURE, https://bouncewatch.com/company/so-sure, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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