Soft Surroundings

Soft Surroundings, a female-founded company based in St. Louis, Missouri, has been inspiring women with its curated offerings in E-Commerce, Fashion, and Lifestyle since its founding in 1999. The brand's slogan, "Effortless Style. Inspired Life.", underscores its emphasis on celebrating femininity through bespoke apparel, accessories, and home goods. Known for quality craftsmanship and artisan details, Soft Surroundings boasts exclusive designs that resonate with its target audience.

Celebrating its 25th anniversary, the company continues to maintain a strong omnichannel presence, with customer service accessibility that extends both online and via catalogs. The company's most significant financial milestone occurred in December 2023, marked by an acquisition investment led by Direct Capital. Positioned in the competitive US market, Soft Surroundings represents a compelling opportunity for investors looking to tap into a well-established brand with a dedicated customer base and proven longevity.