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SORA logo — MagicPrice - Pricing AI for Hotels

SORA

MagicPrice - Pricing AI for Hotels

Founded 2015 11-50 employees Non Equity Assistance Total: $570.00M B2B, E-Commerce +2

General Information

Company Name SORA
Founded Year 2015
Employees 11-50
Industries B2B, E-Commerce, Hospitality +1
Funding Stage Non Equity Assistance
Social

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About SORA

SORA

Slogan: MagicPrice - Pricing AI for Hotels

Founded: 2015

Industries: B2B, E-Commerce

Last Investment: Non Equity Assistance investment at 14 April 2021

Last Investment Investors: SAP.iO

Sora, a company founded in 2015, operates within the B2B and E-commerce industries. Its focus lies in providing "MagicPrice," an AI-driven pricing solution tailored for the hotel sector. Notably, SAP.iO has recently provided a non-equity assistance investment to the company in April 2021, indicating growing interest and support from established players in the industry. Sora's innovative approach and strategic partnerships position it as a potential disruptor in the hotel pricing segment, making it an intriguing prospect for venture capital consideration.

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Non Equity Assistance Undisclosed 1
SAP.iO
SAP.iO
14 Apr 2021
Non Equity Assistance Undisclosed 1
Google for Startups
07 Jul 2020
Series B Undisclosed 1
Kintetsu Venture Partners
12 May 2020
Series A ¥250.00M 2
500 Startups Globis Capital Partners
500 Startups, Globis Capital Partners
19 Aug 2019
Series A ¥50.00M 2
Globis Capital Partners UB Ventures
Globis Capital Partners, UB Ventures
28 May 2019
Series A ¥170.00M 4
Venture United aSTART FFG Venture Business Partners
Venture United, aSTART +2
12 Jul 2018
Seed Round ¥80.00M 3
Daiwa Corporate Investment Japan Policy Finance
Daiwa Corporate Investment, Japan Policy Finance +1
06 Oct 2017
Non Equity Assistance Undisclosed 1
500 Kobe
01 Aug 2016
Seed Round ¥20.00M 5
500 Startups Incubate Fund
500 Startups, Incubate Fund +3
01 Jul 2016

Latest News

View All
An activist investor says the market has decided Lionsgate is an AI casualty. It wants the studio to... — Thenextweb
An activist investor says the market has decided Lionsgate is an AI casualty. It wants the studio to prove otherwise or sell.
Thenextweb Aug 11, 2026
Sam Altman deleted TikTok because he could not stop scrolling. OpenAI killed Sora for the same reaso... — Thenextweb
Sam Altman deleted TikTok because he could not stop scrolling. OpenAI killed Sora for the same reason.
Thenextweb Jul 27, 2026
Sora shutdown leaves Critterz at the Cannes market without its model — Thenextweb
Sora shutdown leaves Critterz at the Cannes market without its model
Thenextweb May 22, 2026
U.S.-Iran negotiations, Meta trial verdict, OpenAI shuts Sora and more in Morning Squawk — Cnbc
U.S.-Iran negotiations, Meta trial verdict, OpenAI shuts Sora and more in Morning Squawk
Cnbc Mar 25, 2026
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator — Cnbc
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
Cnbc Dec 11, 2025
The Blurred Truths of Sora — Wired
The Blurred Truths of Sora
Wired Oct 17, 2025

SORA Alternatives & Competitors

View All Alternatives
SORA vs
BusinessHotels.com
BusinessHotels.com United States

Business Hotels: Hotels for Business and Leisure Travel

11-50 employees
Hospitality, Travel and Tourism
SORA vs
FabHotels
FabHotels India

India's best budget hotels! | 600+ hotels in 50+ cities | 100% Safe Place to Stay | #StayFab

Venture round
756 employees
E-Commerce, Hospitality
SORA vs
Red Planet Hotels
Red Planet Hotels Philippines

Your Favorite Budget Hotels

Private Equity
369 employees
Hospitality, Travel and Tourism
View all alternatives

FAQ About SORA

MagicPrice - Pricing AI for Hotels
SORA was founded in 2015.
SORA operates in B2B, E-Commerce, Hospitality and Travel and Tourism.
SORA has approximately 11-50 employees.
SORA has completed 9 funding rounds, raising a total of $570.00M. The latest funding stage is Non Equity Assistance.
Top alternatives and competitors to SORA include BusinessHotels.com, FabHotels, Red Planet Hotels, Tambourine, SWITCH.CM. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SORA and BusinessHotels.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SORA, https://bouncewatch.com/company/sora, updated 10 November 2024. When citing, please name BounceWatch and link this page.

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