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Sovendus logo — 3,000+ tier-1 brands. 90 million shoppers. Europe's brand pa...

Sovendus

3,000+ tier-1 brands. 90 million shoppers. Europe's brand partnership platform.

Founded 2008 Germany Karlsruhe, Germany 135 employees Private Equity E-Commerce, Internet

General Information

Company Name Sovendus
Founded Year 2008
Location Germany Karlsruhe, Germany
Employees 135
Industries E-Commerce, Internet
Funding Stage Private Equity
Business Model B2B, Platform, Marketplace
Revenue Model Performance Based, Commission, Affiliate
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 25, 2026

Sovendus participated in Awin Global, as part of their recent European business tour to connect with brands and shoppers.

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About Sovendus

Sovendus stands as a notable player in the E-Commerce and Internet industries, originating from Germany. Founded in 2008, the company is recognized for its pioneering approach to brand partnerships in Europe.

Prominently, Sovendus has connected over 3,000+ tier-1 brands with an impressive base of 60 million shoppers, reinforcing its position as Europe’s go-to brand partnership platform. With a dynamic model established 17 years ago, Sovendus continues to drive new customer acquisition and incremental revenue for brands involved.

Financially, the company demonstrated appeal with its last known investment being a Private Equity Round on 02 November 2016, led by Bregal Unternehmerkapital. This engagement not only underscores the strategic interest from investors but also highlights the company’s robust potential for future growth.

Business keywords: Brand Partnership Platform, Customer Acquisition, Incremental Revenue, Online Shop Network, New Customer Acquisition, Additional Sales Generation, Online Marketing, Customer Loyalty, Lead Generation, Traffic Generation, Big Data Utilization, Performance Marketing, Referral Marketing, Traffic Monetization

Services & Products

Voucher Network
Checkout Benefits
Optimize
Mail
Leads

Target Customers

tier-1 brands online retailers companies seeking customer growth brands aiming for incremental revenue

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
Bregal Unternehmerkapital
Bregal Unternehmerkapital
02 Nov 2016
Private Equity Round Undisclosed -
24 Nov 2015

Sovendus Alternatives & Competitors

Sovendus vs
Mention Me
Mention Me United Kingdom

The definitive source of referral marketing for DTC brands.

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87 employees
E-Commerce, Internet
Sovendus vs
Dpanda
Dpanda India

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Sovendus vs
Lomadee
Lomadee Brazil

The best e-commerce affiliate platform at Brazil in 2019! Increase your sales with Lomadee.

79 employees
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FAQ About Sovendus

3,000+ tier-1 brands. 90 million shoppers. Europe's brand partnership platform.
Sovendus was founded in 2008.
Sovendus is headquartered in Karlsruhe, Germany.
Sovendus operates in E-Commerce and Internet. Its work centres on Brand Partnership Platform, Customer Acquisition, Incremental Revenue and Online Shop Network. Its customers include tier-1 brands, online retailers and companies seeking customer growth.
Sovendus has a B2B, Platform and Marketplace business model. Its revenue comes from Performance Based, Commission and Affiliate.
Sovendus has approximately 135 employees.
Sovendus has completed 2 funding rounds. The latest funding stage is Private Equity.
Sovendus offers: Voucher Network, Checkout Benefits, Optimize, Mail, Leads.
Top alternatives and competitors to Sovendus include Mention Me, Dpanda, Lomadee, Aklamio, ActualSales. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sovendus and Mention Me are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sovendus, https://bouncewatch.com/company/sovendus, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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