Stadiums can benefit from valuable analytics and increased sales driven by fan participation in activities facilitated through the app. Bars are provided with a loyalty program and gamification, leading to higher spending. Friends can easily gather to watch games at designated bars, facilitated by the app's integration with various social networks.
Fans can compete through predictions, betting, and quizzes, earning points redeemable for sports prizes at stadiums and cafes. Additionally, stadiums and bars can become partners through hosting advertising on their websites, preparing reward pools, and gaining new visitors, along with fan analytics.
The main revenue streams for Sportamba include bar subscriptions for being listed as recommended game-watching spots and selling analytics to sports teams about fan behavior. The startup received a significant $45.00K seed round investment on 01 October 2014 from investors including Happy Farm Business Accelerator, Imperious Group, and Eastlabs.