SteadyPay logo — Boost your services with plug-in, white labeled credit produ...

SteadyPay

Boost your services with plug-in, white labeled credit products

Founded 2017 United Kingdom London, United Kingdom 21 employees Venture round Total: $10.90M Finance, Financial Services +4

General Information

Company Name SteadyPay
Founded Year 2017
Location United Kingdom London, United Kingdom
Employees 21
Industries Finance, Financial Services, Fintech +3
Funding Stage Venture round
Business Model B2B, SaaS, White Label
Revenue Model Subscription, Service Fee, Usage Based
Offices as of Sep 2026
W2 4LP GBLondonLondon, W2 4LP GBLondonLondon
Social

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About SteadyPay

SteadyPay, founded in 2017 and headquartered in the United Kingdom, is a promising fintech startup dedicated to transforming how financial services are offered through its innovative Lending as a Service (LaaS) platform. The company's slogan, "Boost your services with plug-in, white labeled credit products," encapsulates its mission to provide embedded lending solutions to enhance financial offerings for small businesses and individuals. Their platform boasts high approval rates and low defaults, thanks to an advanced open banking risk engine.

The company operates across multiple sectors such as Finance, Information Technology, and Human Resources, positioning itself as a versatile player in the lending and investment landscape.

The startup recently secured a $3.00M venture round investment, led by Ascension Ventures (UK), Future Fund, and N1 investment fund in March 2023. Authorized and regulated by the UK FCA, SteadyPay is well-poised for growth, offering investors a solid proposition in the burgeoning fintech sector.

Business keywords: Lending as a Service, Embedded Lending Solutions, Open Banking Risk Engine, White-label Credit Products, Financial Wellness, Gig Economy, Income Smoothing, Subscription Credit Service, Creditworthiness Improvement, Financial Wellbeing, Income Top-up, Small Business Lending, Individual Credit Services, High Approval Rate, Low Default Rate

Services & Products

CashWave
TopUp
Credit Builder
Income Smoothing

Target Customers

Gig Economy Workers Individuals with Fluctuating Income Underbanked Populations People with Bad Credit

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $3.00M 3
Ascension Ventures (UK), Future Fund +1
06 Mar 2023
Series A £5.00M 3
Ascension Ventures, Launchbay Capital +1
04 Mar 2022
Seed Round £2.90M 4
Hambro Perks, TrueSight Ventures +2
21 Jan 2020

SteadyPay Alternatives & Competitors

View All Alternatives
SteadyPay vs
Pockit
Pockit United Kingdom

Making it easy for people to access and manage the financial tools that help them stay in control of...

Venture round
51 employees
Finance, Financial Services
SteadyPay vs
Oxygen
Oxygen United States

Business and personal banking solutions for the extraordinary.

Series B
161 employees
Financial Services, Fintech
SteadyPay vs
CashCall, Inc.
CashCall, Inc. United States

For consumers who want to resolve and eliminate debt!

151 employees
Financial Services, Fintech

FAQ About SteadyPay

Boost your services with plug-in, white labeled credit products
SteadyPay was founded in 2017.
SteadyPay is headquartered in London, United Kingdom. As of Sep 2026, it also has offices in W2 4LP GBLondonLondon, W2 4LP GBLondonLondon.
SteadyPay operates in Finance, Financial Services, Fintech, Information Technology, Lending and Investments and Human Resources. Its work centres on Lending as a Service, Embedded Lending Solutions, Open Banking Risk Engine and White-label Credit Products. Its customers include Gig Economy Workers, Individuals with Fluctuating Income and Underbanked Populations.
SteadyPay has a B2B, SaaS and White Label business model. Its revenue comes from Subscription, Service Fee and Usage Based.
SteadyPay has approximately 21 employees.
SteadyPay has completed 3 funding rounds, raising a total of $10.90M. The latest funding stage is Venture round.
SteadyPay offers: CashWave, TopUp, Credit Builder, Income Smoothing.
Top alternatives and competitors to SteadyPay include Pockit, Oxygen, CashCall, Inc., Perpay Inc., Creditspring. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SteadyPay and Pockit are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SteadyPay, https://bouncewatch.com/company/steadypay, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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