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Sticky logo — company profile

Sticky

Founded 2012 United States New York, United States 6 employees Series A Total: $11.00M Advertising, SaaS +1

General Information

Company Name Sticky
Founded Year 2012
Location United States New York, United States
Employees 6
Industries Advertising, SaaS, Marketing
Funding Stage Series A
Social

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About Sticky

Sticky is a pioneering platform in digital advertising that empowers brands to excel in their marketing endeavors by utilizing a new and more predictive measure of media valuation. The company, founded in 2009 and headquartered in the United States, offers a marketing optimization platform that harnesses visual and emotional insights to uncover how real people engage with various creatives, including websites, ads, emails, videos, and print materials. Their system measures the earned attention each marketing element receives by automatically gauging users' gaze points and emotional influences. With a significant $5.00M Series A investment received on 29 April 2015, from noteworthy investors including Dawn Capital, Northzone, and Conor Venture Partners, Sticky has demonstrated its potential for growth and innovation in the advertising, SaaS, and marketing industries. Sticky's impact is evident in the wealth of experience they have amassed, having measured over 650M gaze points across more than 750K experiments. Their diverse range of applications includes creative optimization, enhancing ad campaign ROI, and refining media purchases, delivering results in a matter of hours and compressing marketing innovation cycles significantly. Sticky is poised to continue revolutionizing the digital advertising landscape and providing actionable insights into how audiences "see" and engage with content, making it an enticing prospect for potential investors seeking opportunities at the intersection of technology and marketing.

Business keywords: MarTech, Visual Optimization, Emotional Insights, SaaS Technology, Marketing Optimization, Web Optimization, Eye Tracking, ROI, Content Optimization

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $5.00M 3
Dawn Capital Northzone Conor Venture Partners
Dawn Capital, Northzone +1
29 Apr 2015
Series A $3.00M 2
Northzone Conor Venture Partners
Northzone, Conor Venture Partners
11 Apr 2013
Seed Round $3.00M 1
Northzone
Northzone
14 May 2012

Sticky Alternatives & Competitors

Sticky vs
Startell
Startell Israel

Date || Analysis || Performance

8 employees
Advertising, Social Media
Sticky vs
Leading Lights
Leading Lights United States

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178 employees
Advertising, Marketing
Sticky vs
impact.com
impact.com United States

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FAQ About Sticky

Sticky enables brands to break through and win in digital by providing a new and more predictive measure of media valuation. Our marketing optimization platform uses visual and emotional insights to uncover what real people see, miss, and feel when engaging with your creatives may those be websites,...
Sticky was founded in 2012.
Sticky is headquartered in New York, United States.
Sticky operates in Advertising, SaaS and Marketing. Its work centres on MarTech, Visual Optimization, Emotional Insights and SaaS Technology.
Sticky has approximately 6 employees.
Sticky has completed 3 funding rounds, raising a total of $11.00M. The latest funding stage is Series A.
Top alternatives and competitors to Sticky include Startell, Leading Lights, impact.com, ProductLead, Vertical Studio. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sticky and Startell are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sticky, https://bouncewatch.com/company/sticky-1, updated 24 October 2024. When citing, please name BounceWatch and link this page.

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