Strava

Online network connecting the global community of athletes

Founded 2009

San Francisco, United States 989 employees Total: $151.40M Sports, Telecom

General Information

Company Name Strava

Founded Year 2009

Location

San Francisco, United States

Founders / Decision Makers

Employees 989

Industries Sports, Telecom

Business Model Platform, Freemium, SaaS

Revenue Model Freemium, Subscription, Advertising

Social

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AI Insight

Bounce Watch AI

2 months ago

Strava is demonstrating robust growth, now boasting 195 million athletes, while strategically expanding its platform. Recent developments include a significant product launch of new hiking features, offering enhanced value for subscribers, and a high-profile partnership with Chelsea Football Club, broadening its appeal within professional sports communities. These moves indicate a clear strategy to deepen user engagement, diversify offerings, and leverage its massive community through targeted product development and strategic partnerships.

Signal Types

Traction Product Launch Partnership Website Update

Strategic Labels

Community Expansion Product Diversification User Engagement

Next Move: Monetization

Impact: 9/10

Ideal For: Growth Equity Investors — Late-Stage Consumer Tech

About Strava

Strava, founded in 2009, is an innovative platform that serves as an online network connecting the global community of athletes. True to its Swedish namesake, which means "strive", the company is committed to motivating athletes to discover and reach their personal bests. The platform is designed to not only facilitate connection among athletes but also to serve as an extensive record of global athletic activities.

Operating primarily in the Sports and Telecom industries, Strava is headquartered in the United States. It has established itself as a dynamic entity by consistently engaging billions of activity uploads from around the world. This extensive data pool underscores Strava's robust vision and the cutting-edge technology driving its mission.

Strava garnered support through a Late VC investment on 01 May 2025, backed by prominent investors such as Jackson Square Ventures, Go4it Capital, TCV, and Sequoia. These strategic investments reflect confidence in Strava's growth potential and its significant stake in the athletic tech space.

Taxonomy: athlete community platform, fitness tracking, activity sharing, performance analysis, social networking for athletes, fitness challenges, local fitness events, workout recording, fitness app integration, health and wellness, sports technology, digital fitness ecosystem, motivational tools, fitness data analytics

Services & Products

Activity Tracking

Analysis and Metrics

Community and Social Networking

Safety and Real-time Location Sharing

Route and Segment Exploration

Training Plans

Target Customers

Athletes Fitness Enthusiasts Cyclists Runners Outdoor Adventurers Sports Communities

Pricing

as listed on Oct 7, 2026

from £8.99/month

Subscription: £8.99/month
Family Plan: £99.99/year
Strava + Runna Plan: £119.99/year

Strava's pricing page

Funding Rounds & Investors (9)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Late VC	Undisclosed	4	Jackson Square Ventures, Go4it Capital +2	01 May 2025
Series F	$110.00M	6	Jackson Square Ventures, Dragoneer Investment Group +4	01 Nov 2020
Round	Undisclosed	1	TCV	01 Jan 2019
Series E	Undisclosed	-		01 Feb 2017
Late VC	$18.00M	3	Jackson Square Ventures, Sequoia +1	01 Oct 2014
Series C	$7.30M	2	Jackson Square Ventures, Sigma Partners	01 Mar 2013
Series B	$12.60M	-		01 Jul 2011
Series A	$3.50M	2	Jackson Square Ventures, Sigma Partners	01 Jan 2011
Seed	Undisclosed	1	Jackson Square Ventures	01 Oct 2010

Latest News

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Strava Alternatives & Competitors

Strava vs

STRAFFR Germany

Your Gym and Personal Trainer to Go.

Non Equity Assistance

5 employees

Information Technology, IoT

Strava vs

Player LENS Ltd. United Kingdom

Connecting clubs with clubs and agents globally.

Venture round

6 employees

Information Technology, Sports

FAQ About Strava

Online network connecting the global community of athletes

Strava was founded in 2009.

Strava is headquartered in San Francisco, United States.

Strava operates in Sports and Telecom. Its work centres on athlete community platform, fitness tracking, activity sharing and performance analysis. Its customers include Athletes, Fitness Enthusiasts and Cyclists.

Strava has a Platform, Freemium and SaaS business model. Its revenue comes from Freemium, Subscription and Advertising.

As listed on Strava's pricing page on Oct 7, 2026: from £8.99/month (Subscription: £8.99/month; Family Plan: £99.99/year; Strava + Runna Plan: £119.99/year).

Strava has approximately 989 employees.

Strava has completed 9 funding rounds, raising a total of $151.40M.

Strava offers: Activity Tracking, Analysis and Metrics, Community and Social Networking, Safety and Real-time Location Sharing, Route and Segment Exploration, Training Plans.

Top alternatives and competitors to Strava include STRAFFR, Player LENS Ltd.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Strava and STRAFFR are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Strava, https://bouncewatch.com/company/strava, updated 24 July 2026. When citing, please name BounceWatch and link this page.