SuperOpa is a Brazilian E-Commerce startup that aims to tackle the issue of food wastage by providing a platform for purchasing food and other products directly from distributors at competitive prices. Founded in 2018, the company's slogan "Transformando desperdício em economia para todos!" translates to "Transforming waste into savings for all!". SuperOpa addresses the pressing global issue of food wastage, with the annual global wastage estimated at 1.3 billion tons, and in Brazil alone, 15 million tons are discarded yearly, which could feed the entire population for 47 consecutive days.
The platform encourages collective consciousness and individual efforts to significantly reduce the daily disposal of food, aiming for positive social, economic, and environmental impacts. By partnering with the zero wastage movement, SuperOpa not only contributes to reducing waste but also brings economical benefits to its users.
SuperOpa provides a convenient solution for consumers, offering a diverse range of products, including food, beverages, beauty, and hygiene products, directly from distributors. The products are delivered to the customers' doorsteps, often within a day, at more attractive prices. The company also promotes sustainable shopping by featuring products with the Opa Sustainable Seal, giving consumers the opportunity to give such products a second chance and preventing them from going to waste.
Notably, products nearing their expiration date but still in perfect condition and safe for consumption are tagged with the Opa Sustainable Seal. These products are highlighted in the app as special offers, available for a limited time due to their competitive pricing, and quickly sold out. The platform alerts users to these super offers, enabling them to save money while making a positive impact on the environment.
In the latest funding round on 02 June 2022, SuperOpa secured a BRL5.00M investment from RG Nutri and Bossanova Investimentos. This investment is poised to further drive the company's mission to combat food wastage and continue offering economic benefits to consumers.