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Surefoot logo — The Ski Boot Store

Surefoot

The Ski Boot Store

Founded 1982 120 employees Entertainment, Sports

General Information

Company Name Surefoot
Founded Year 1982
Employees 120
Industries Entertainment, Sports
Social

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About Surefoot

Surefoot is a sports industry startup founded by Bob Shay and his brother Russell in 1982, based in Park City, Utah. The company has emerged as the global leader in Custom Ski Boot Fitting, with a widespread presence across 24 stores in the U.S., Canada, England, France, Switzerland, and Norway. It holds the position of the largest dollar-volume ski boot retailer and the primary provider of sport-specific insoles in North America, catering to athletes in various sports such as skiing, golfing, cycling, and running. Similarly, FrontRunners operates five stores in prominent locations throughout Los Angeles, operating under two store brands, FrontRunners and New Balance. The company has established a fruitful partnership with New Balance, a renowned international brand, and possesses the largest New Balance licensed stores in the country. With more than three decades of experience, FrontRunners has built a reputation for offering high-quality products from leading industry brands and prioritizes fostering enduring customer relationships through their knowledgeable staff. On the other hand, Super Runners Shops (SRS) stands as New York City’s largest specialty running retailer, specializing in high-performance major brand running shoes, clothing, and accessories. Operating with a strategic outreach across New York’s metropolitan area, with a particularly successful presence in various NYC consumer zones, including an expandable concept store in Huntington. SRS, being the oldest niche running retailer in NY, has been actively engaged in the running and podiatry communities for an extended period. As of now, there is no available information regarding the last investment or the involved investors.

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Surefoot Alternatives & Competitors

Surefoot vs
Totalsports
Totalsports South Africa

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Surefoot vs
Watsons Malaysia
Watsons Malaysia Malaysia

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Surefoot vs
Kybotech
Kybotech United Kingdom

We design, create and sell garden buildings throughout the UK. Home of the BillyOh brand.

88 employees

FAQ About Surefoot

The Ski Boot Store
Surefoot was founded in 1982.
Surefoot operates in the following industries: Entertainment, Sports.
Surefoot has approximately 120 employees.
Top alternatives and competitors to Surefoot include Totalsports, Watsons Malaysia, Kybotech, Tire Discounters, Inc., ShangPin.com （尚品）. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Surefoot and Totalsports are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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