Totalsports

Totalsports, known as The Sports Brand Authority - Since 1982, stands as the dominant force in the sporting goods retail sector in Southern Africa. Established in 1982, the company has successfully positioned itself as a premier omnichannel destination, catering to both in-store and online shoppers. With strategic alliances with industry giants such as Nike, adidas, Under Armour, Asics, New Balance, and Puma, Totalsports offers an extensive assortment of footwear, apparel, equipment, and sports technology to fulfill the needs of athletes and sports enthusiasts alike.

Focusing on key sports areas like football, running, and fitness, the brand leverages its network of 300 stores in major shopping hubs across Southern Africa to cement market leadership. Totalsports was acquired in 2000 by TFG (The Foschini Group) as part of a diversification strategy, based on its significant growth potential. As the company continues on this trajectory without recent major investments, it remains a key player in the E-Commerce and Sports industries, headquartered in South Africa.