SwayID: Creator Marketing Compliance On Autopilot π¦Ί is at the forefront of addressing the increasingly stringent regulations governing influencer marketing. Founded in 2019 and headquartered in the United States, this startup capitalizes on the new 2024 FTC regulations that impose significant fines of $43,792 for non-compliant content.
SwayID provides a comprehensive solution tailored for small to medium-sized influencer marketing agencies. Its offerings include a Dedicated Compliance Manager starting at $299/mo and an all-in-one platform for compliance tools, enabling users to access training, find compliant influencers, and automate risk assessments.
The platform is particularly advantageous for avoiding hefty fines, saving time through automated compliance checks, and ensuring audit-readiness, thus fostering client trust and campaign scalability. After securing a $4.20M Seed Round in March 2022 from investors like Anthemis Group, BBG Ventures, and Revolution, SwayID is well-positioned for growth in the API, Content Creators, and SaaS industries.