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Swell logo — The ecommerce platform that lets you build unique experience...

Swell

The ecommerce platform that lets you build unique experiences in minutes. Build today and scale forever with Swell.

Founded 2018 United States Denver, United States 21 employees Series A Total: $23.40M E-Commerce

General Information

Company Name Swell
Founded Year 2018
Location United States Denver, United States
Employees 21
Industries E-Commerce
Funding Stage Series A
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Transaction Fee
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About Swell

Swell is a trailblazing E-Commerce company, founded in 2018, operating out of the United States. The company aims to revolutionize online shopping by providing a flexible ecommerce platform that enables brands to craft bespoke digital experiences with ease and cost efficiency.

Marketed with the slogan, "The ecommerce platform that lets you build unique experiences in minutes. Build today and scale forever with Swell," the company's promise resonates with businesses looking for scalability and customization in their ecommerce endeavors.

Swell stands out in the crowded ecommerce landscape for its commitment to enabling brands to "Build today and scale forever." Its strategic mission aligns well with contemporary market demands, emphasizing versatile growth capabilities.

On January 1, 2022, Swell fortified its growth potential with a substantial $20.00M Series A investment led by prominent investors including VMG Partners, Brian Long, Romain Lapeyre, and Andreas Klinger, demonstrating strong market confidence in its business model.

Business keywords: ecommerce platform, headless commerce, online experience, developer tools, merchant solutions, digital retail, scalable infrastructure, cost-effective commerce, brand empowerment, customized sales solutions, flexible ecommerce

Services & Products

Ecommerce Technology
Custom Storefront Solutions
Checkout Systems
International Payment Processing
Content Management and Integration
Advanced Reporting Tools

Target Customers

Online Merchants Retailers Developers B2B and B2C Marketplaces Subscription-Based Businesses Agencies and Partners

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $20.00M 4
VMG Partners
VMG Partners, Brian Long +2
01 Jan 2022
Seed $3.40M 6
Willow Growth Partners Andel
Willow Growth Partners, Andel +4
01 Mar 2021
Seed Undisclosed 1
Musha Ventures
Musha Ventures
01 Jan 2020

Swell Alternatives & Competitors

View All Alternatives
Swell vs
Moltin (Acquired by Elastic Path)
Moltin (Acquired by Elastic Path) United States

Moltin, now part of Elastic Path, enables you to quickly and easily create the most innovative comme...

Series A
4 employees
E-Commerce, SaaS
Swell vs
Deity
Deity The Netherlands

The unique platform for Composable Commerce🚀

41 employees
E-Commerce, Information Technology
Swell vs
ShopWired
ShopWired United Kingdom

The UK’s Favourite eCommerce Platform For Selling Successfully Online. Start Your Free 14 Day Trial...

21 employees
E-Commerce, Internet
View all alternatives

FAQ About Swell

The ecommerce platform that lets you build unique experiences in minutes. Build today and scale forever with Swell.
Swell was founded in 2018.
Swell is headquartered in Denver, United States.
Swell operates in E-Commerce. Its work centres on ecommerce platform, headless commerce, online experience and developer tools. Its customers include Online Merchants, Retailers and Developers.
Swell has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Transaction Fee.
Swell has approximately 21 employees.
Swell has completed 3 funding rounds, raising a total of $23.40M. The latest funding stage is Series A.
Swell offers: Ecommerce Technology, Custom Storefront Solutions, Checkout Systems, International Payment Processing, Content Management and Integration, Advanced Reporting Tools.
Top alternatives and competitors to Swell include Moltin (Acquired by Elastic Path), Deity, ShopWired, Remarkable Commerce, Builderfly. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Swell and Moltin (Acquired by Elastic Path) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Swell, https://bouncewatch.com/company/swell-5, updated 22 April 2026. When citing, please name BounceWatch and link this page.

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