Tails.com | B Corp logo — No average dog food, because no dog is average. 100% tailore...

Tails.com | B Corp

No average dog food, because no dog is average. 100% tailored nutrition for your dog. Certified B Corp.

Founded 2014 United Kingdom London, United Kingdom 297 employees Non Equity Assistance Total: $5.00M Design, E-Commerce +3

General Information

Company Name Tails.com | B Corp
Founded Year 2014
Location United Kingdom London, United Kingdom
Employees 297
Industries Design, E-Commerce, Food and Beverage +2
Funding Stage Non Equity Assistance
Business Model D2C, E Commerce, Subscription Box
Revenue Model Subscription, Product Sales, Tiered Pricing
Social

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Promotion Launched Oct 15, 2026

Tails.com is running an introductory offer for new customers, providing 60% off their first box and 30% off their second.

About Tails.com | B Corp

Tails.com, a B Corp certified company based in the United Kingdom, is revolutionizing the pet food industry with its innovative subscription model that delivers 100% tailored nutrition to each dog. Founded in 2014, this company captures a unique space in the intersection of Design, E-Commerce, Food and Beverage, Internet, and Retail industries with a mission that ensures no average dog food, as no dog is average.

The company's recommendation-driven approach customizes dog food blends based on specific canine attributes such as age, breed, and activity levels. Its rapid expansion across the UK and Europe is notably supported by Purina, a giant in the pet food industry. Tails.com last received a Non Equity Assistance investment from Future Fifty in February 2017, which has accelerated its growth trajectory.

As a B Corp, Tails.com adheres to rigorous social and environmental standards, aiming to create a sustainable impact for pets and their owners.

Business keywords: Pet Food Subscription, Tailored Nutrition, B Corp Certified, Online Retailer, Pet Nutrition, Personalized Pet Food, Ecommerce, Kibble Blend, Social Responsibility, Environmental Standards, High Growth Company, Dog Health, Bespoke Pet Products

Services & Products

Tailored dog food meal plans
Monthly dog food subscription service
Wet and dry dog food
Dental chews and treats
Senior and specialized dog nutrition

Target Customers

Dog owners Pet parents seeking personalized nutrition Owners of dogs with special dietary needs Pet owners looking for subscription services Dog owners in the UK and Europe

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Non Equity Assistance Undisclosed 1
Future Fifty
22 Feb 2017
Series A Undisclosed 1
JamJar Investments
01 Jan 2015
Seed Round £5.00M 4
JamJar Investments, Octopus Ventures +2
01 Mar 2014

Tails.com | B Corp Alternatives & Competitors

View All Alternatives
Tails.com | B Corp vs

Hector Kitchen provides tailored, transparent pet food with free monthly delivery and nutritional ev...

31 employees
Food and Beverage, Retail
Tails.com | B Corp vs

Pet food is what we do... and we love it!

175 employees
Consumer Goods, E-Commerce
Tails.com | B Corp vs
Pets Deli
Pets Deli Germany

Pets Deli - our mission is to create a better world for pet lovers! 🐶🐱

81 employees
E-Commerce, Internet

FAQ About Tails.com | B Corp

No average dog food, because no dog is average. 100% tailored nutrition for your dog. Certified B Corp.
Tails.com | B Corp was founded in 2014.
Tails.com | B Corp is headquartered in London, United Kingdom.
Tails.com | B Corp operates in Design, E-Commerce, Food and Beverage, Internet and Retail. Its work centres on Pet Food Subscription, Tailored Nutrition, B Corp Certified and Online Retailer. Its customers include Dog owners, Pet parents seeking personalized nutrition and Owners of dogs with special dietary needs.
Tails.com | B Corp has a D2C, E Commerce and Subscription Box business model. Its revenue comes from Subscription, Product Sales and Tiered Pricing.
Tails.com | B Corp has approximately 297 employees.
Tails.com | B Corp has completed 3 funding rounds, raising a total of $5.00M. The latest funding stage is Non Equity Assistance.
Tails.com | B Corp offers: Tailored dog food meal plans, Monthly dog food subscription service, Wet and dry dog food, Dental chews and treats, Senior and specialized dog nutrition.
Top alternatives and competitors to Tails.com | B Corp include Hector Kitchen, Midwestern Pet Foods, Pets Deli, Petbuddy, The Farmer's Dog. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tails.com | B Corp and Hector Kitchen are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Tails.com | B Corp, https://bouncewatch.com/company/tailscom, updated 18 May 2026. When citing, please name BounceWatch and link this page.

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