Tails.com, a B Corp certified company based in the United Kingdom, is revolutionizing the pet food industry with its innovative subscription model that delivers 100% tailored nutrition to each dog. Founded in 2014, this company captures a unique space in the intersection of Design, E-Commerce, Food and Beverage, Internet, and Retail industries with a mission that ensures no average dog food, as no dog is average.
The company's recommendation-driven approach customizes dog food blends based on specific canine attributes such as age, breed, and activity levels. Its rapid expansion across the UK and Europe is notably supported by Purina, a giant in the pet food industry. Tails.com last received a Non Equity Assistance investment from Future Fifty in February 2017, which has accelerated its growth trajectory.
As a B Corp, Tails.com adheres to rigorous social and environmental standards, aiming to create a sustainable impact for pets and their owners.