That's it. is a transformative player in the Food and Beverage sector, with a dedicated focus on Health and Wellness. Founded in 2012, the company has carved a niche for itself with its commitment to simplicity in snacking. Its tagline, "Plant-based snacks with just 5 ingredients or less. Seriously, That’s it.", speaks to its dedication to natural and minimalistic food products.
Their product portfolio includes Fruit Bars, Mini Fruit Bars, Energy Bars, Probiotic Bars, Truffles, and Crunchables, all of which are non-GMO, preservative-free, and free from the top 12 allergens. Their flagship two-ingredient fruit bars have secured the status of the #1 selling fruit bar in America, symbolizing their market traction and consumer trust.
The last significant funding event occurred on 03 March 2020, when T-street Capital invested in a Private Equity Round, providing the company an opportunity to expand its already impactful brand further. With its innovative, health-focused product line, That's it. continues to be a compelling business proposition for investors seeking growth in the health-conscious food market.
