The GIST logo — The fan-first sports media brand shaking up the male-dominat...

The GIST

The fan-first sports media brand shaking up the male-dominated sports industry – covering women's & men's sports equally

Founded 2018 Canada Toronto, Canada 54 employees Debt Financing Total: $1.35M Entertainment, Sports +1

General Information

Company Name The GIST
Founded Year 2018
Location Canada Toronto, Canada
Employees 54
Industries Entertainment, Sports, eSports
Funding Stage Debt Financing
Social

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About The GIST

The GIST is a sports media brand that is challenging the status quo in the male-dominated sports industry by offering equal coverage of women’s and men’s sports and amplifying diverse voices. Founded in 2017 and headquartered in Canada, The GIST has garnered an impressive following with 950K+ newsletter subscribers, 235K+ Instagram followers, and 180K+ TikTok followers, as well as a bi-weekly podcast called “The GIST of It”. Their recent debt financing investment of $350.00K on 19 May 2021 by the Business Development Bank of Canada signifies investor confidence in their unique approach to sports media. This emphasizes their potential for growth and influence in the sports and esports industries. For fans and investors alike, The GIST presents an opportunity to support a forward-thinking brand that is reshaping the way sports are consumed and discussed.

Business keywords: sports media, women-founded, operated, leveling the playing field, newsletter, podcast, content curation, community building, Toronto, Canada

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $350.00K 1
Business Development Bank of Canada
19 May 2021
Seed Round $1.00M 5
August Capital, JDS Sports +3
16 Apr 2021
Pre Seed Round Undisclosed 1
Techstars
15 Jul 2019
Pre Seed Round Undisclosed 2
DMZ, Meta
09 Apr 2018

The GIST Alternatives & Competitors

The GIST vs
Blue Wire
Blue Wire United States

Blue Wire is the driving force behind a network of podcasts created by passionate fans.

Growth
53 employees
Content Creators, Entertainment
The GIST vs
The Game Haus LLC
The Game Haus LLC United States

"From Our Haus To Yours"​

Seed
30 employees
Content Creators, Entertainment

FAQ About The GIST

The fan-first sports media brand shaking up the male-dominated sports industry – covering women's & men's sports equally
The GIST was founded in 2018.
The GIST is headquartered in Toronto, Canada.
The GIST operates in Entertainment, Sports and eSports. Its work centres on sports media, women-founded, operated and leveling the playing field.
The GIST has approximately 54 employees.
The GIST has completed 4 funding rounds, raising a total of $1.35M. The latest funding stage is Debt Financing.
Top alternatives and competitors to The GIST include Blue Wire, The Game Haus LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
The GIST and Blue Wire are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for The GIST, https://bouncewatch.com/company/the-gist, updated 2 December 2024. When citing, please name BounceWatch and link this page.

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