The RealReal logo — The world's largest online marketplace for authenticated, co...

The RealReal

The world's largest online marketplace for authenticated, consigned luxury goods. Nasdaq listed: REAL #TheRealReal

Founded 2011 United States San Francisco, United States 2348 employees IPO Total: $658.00M

General Information

Company Name The RealReal
Founded Year 2011
Location United States San Francisco, United States
Founders / Decision Makers
Team member
Employees 2348
Funding Stage IPO
Business Model Marketplace, B2C, E Commerce
Revenue Model Commission, Marketplace Fee, Transaction Fee
Social

BounceWatch is an independent company data service, not affiliated with The RealReal. To contact The RealReal, visit therealreal.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does The RealReal compare?

A PDF of The RealReal and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting The RealReal soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About The RealReal

The RealReal, established in 2011, is positioned as the world's largest online marketplace for authenticated, resale luxury goods, leveraging the growing interest in the circular economy. Headquartered in the United States, the company is recognized for its meticulous authentication process, managed by a team of experts, which ensures a reliable environment for both buyers and sellers.

The company emphasizes sustainability by giving a second life to luxury items from high-end brands like Gucci and Cartier. Their user-friendly services, including free in-home pickup and virtual appointments, streamline the consigning process.

Successfully transitioning to public markets, The RealReal listed on the Nasdaq under the ticker REAL, raising $300.00M through its IPO on 01 June 2019. Investors interested in sustainable and tech-driven retail platforms may find The RealReal's focus on authenticated luxury consignment and sustainability appealing as the second-hand luxury market expands.

Business keywords: authenticated resale, luxury goods marketplace, circular economy, sustainable fashion, luxury consignment, brand authentication, online marketplace, AI pricing optimization, gemology, horology, authentication service, full-service consignment, luxury fashion resale, virtual appointments, fine jewelry and watches

Services & Products

Online Retail Platform
Luxury Goods Marketplace
Vintage and Rare Finds

Target Customers

Fashion Enthusiasts Luxury Goods Consumers Collectors of Designer Items Men and Women interested in Fashion

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
IPO $300.00M -
01 Jun 2019
Series H $70.00M 4
Greenspring Associates, Greycroft +2
01 Mar 2019
Series G $115.00M 3
Great Hill Partners, Sandbridge Capital +1
01 Jul 2018
Late VC $50.00M 1
Great Hill Partners
01 Jun 2017
Late VC $40.00M 12
Broadway Angels, DBL Partners +10
01 Apr 2016
Series D $40.00M 1
Industry Ventures
01 Apr 2015
Series C $20.40M 1
Canaan
01 May 2014
Series B $14.00M 1
InterWest Partners
01 Apr 2013
Series A $7.50M 2
Headline, Canaan
01 Jul 2012
Seed $1.10M 5
Expansion Venture Capital, Quixotic Ventures +3
01 Jan 2012

The RealReal Alternatives & Competitors

View All Alternatives
The RealReal vs
Her-Age
Her-Age Italy

The first recommerce for authenticated luxury fashion with NFT option

11 employees
E-Commerce, Retail
The RealReal vs
JOOLUX
JOOLUX Vietnam

Joolux - Journey of Luxury is an online marketplace for authenticated consigned luxury products

Seed
6 employees
E-Commerce, Fashion
The RealReal vs
Lampoo
Lampoo Italy

The one-of-a-kind marketplace for authenticated second-hand luxury clothing and accessories.

Series A
16 employees
E-Commerce, Fashion

FAQ About The RealReal

The world's largest online marketplace for authenticated, consigned luxury goods. Nasdaq listed: REAL #TheRealReal
The RealReal was founded in 2011.
The RealReal is headquartered in San Francisco, United States.
The RealReal has a Marketplace, B2C and E Commerce business model. Its revenue comes from Commission, Marketplace Fee and Transaction Fee.
The RealReal has approximately 2348 employees.
The RealReal has completed 10 funding rounds, raising a total of $658.00M. The latest funding stage is IPO.
The RealReal offers: Online Retail Platform, Luxury Goods Marketplace, Vintage and Rare Finds.
Top alternatives and competitors to The RealReal include Her-Age, JOOLUX, Lampoo, Flecto.id, GO THRIFT. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
The RealReal and Her-Age are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for The RealReal, https://bouncewatch.com/company/the-realreal, updated 1 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes