The Trade Desk logo — We’re committed to making digital advertising better, becaus...

The Trade Desk

We’re committed to making digital advertising better, because the future of the open internet depends on it.

Founded 2009 United States Ventura, United States 4781 employees Total: $276.50M

General Information

Company Name The Trade Desk
Founded Year 2009
Location United States Ventura, United States
Employees 4781
Business Model B2B, Platform, API
Revenue Model Usage Based, Service Fee, Advertising

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About The Trade Desk

The Trade Desk is a prominent player in digital advertising, dedicated to enhancing digital advertisement quality to support the future of the open internet. Their slogan, "We’re committed to making digital advertising better, because the future of the open internet depends on it.", captures their mission-driven approach. Founded in 2009 and headquartered in the United States, the company has established itself as an independent media buying platform for the open internet.

They provide comprehensive services allowing brands to engage with more customers through diverse content channels, ensuring transparency and precision. This capability is crucial in a fragmented digital marketplace.

While details on their most recent investment as of 01 July 2021 remain unspecified, their growth trajectory reflects robust market demand and the increasing need for innovative advertising solutions. Investors seeking to capitalize on the digital ad industry's evolution should recognize The Trade Desk as a key player.

Business keywords: Digital Advertising, Media Buying Platform, Programmatic Advertising, Ad Campaign Management, Connected TV Advertising, Real Time Bidding, Data-Driven Advertising, Behavioral Targeting, Demand Side Platforms, Data Management Platforms, Cross-Device Advertising, Ad Tech Solutions, Self-Service Platform

Services & Products

Demand Side Platform (DSP)
Omnichannel Advertising Solutions
Programmatic Buying
Audience Targeting and Measurement
Advertising Media Partnerships

Target Customers

Data-Driven Marketers Brand Advertisers Retailers Media Agencies

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Round Undisclosed -
01 Jul 2021
IPO $84.00M -
01 Sep 2016
Series C $125.00M 4
East West Bank, City National Bank +2
01 May 2016
Debt Financing $45.00M 1
Bridge Bank
01 Dec 2014
Series B $20.00M 2
IA Ventures, Hermes Growth Partners
01 Feb 2014
Series A Undisclosed 1
Kortschak Investments
01 Jun 2012
Series A Undisclosed 1
Revel Partners
01 Jan 2011
Seed $2.50M 2
Founder Collective, IA Ventures
01 Mar 2010
Round Undisclosed -
01 Oct 2009

The Trade Desk Alternatives & Competitors

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FAQ About The Trade Desk

We’re committed to making digital advertising better, because the future of the open internet depends on it.
The Trade Desk was founded in 2009.
The Trade Desk is headquartered in Ventura, United States.
The Trade Desk has a B2B, Platform and API business model. Its revenue comes from Usage Based, Service Fee and Advertising.
The Trade Desk has approximately 4781 employees.
The Trade Desk has completed 9 funding rounds, raising a total of $276.50M.
The Trade Desk offers: Demand Side Platform (DSP), Omnichannel Advertising Solutions, Programmatic Buying, Audience Targeting and Measurement, Advertising Media Partnerships.
Top alternatives and competitors to The Trade Desk include RTB House, StackAdapt, Remerge, AdChina, Brandzooka. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
The Trade Desk and RTB House are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for The Trade Desk, https://bouncewatch.com/company/the-trade-desk, updated 6 August 2026. When citing, please name BounceWatch and link this page.

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