THIS™

THIS™ is a UK-based food and beverage startup that aims to revolutionize the plant-based food industry with its innovative products. Founded in 2019, the company's slogan "THIS™ CHANGES EVERYTHING* *about plant-based food." reflects its bold approach towards offering meat-alternative products. The founders, with a background in the beef restaurant business, recognized the need for high-quality plant-based alternatives that cater to meat lovers.

With a recent £20.00M Series C investment from Planet First Partners in June 17, 2024, THIS™ has demonstrated its potential to attract significant funding and interest from reputable investors. The company's focus on creating plant-based food options that appeal to a broader audience, including those who typically don't enjoy traditional meat substitutes, sets it apart in the industry.

THIS™'s ridiculously high in protein products and commitment to delivering a sensational taste while appealing to consumers who also consume meat positions it for success in the rapidly growing plant-based food market. As the demand for sustainable and ethical food choices continues to rise, THIS™ is well-positioned to capitalize on this trend and capture a significant share of the market with its unique approach and products.