Thrills

Thrills is a subculture driven lifestyle clothing & fashion brand from Byron Bay. Originally founded in 2012 as a vintage motorcycle import and customisation business in Byron Bay, THRILLS has evolved into a culture-defining fashion label. With Brooke and Tabitha McGregor at the wheel as the company founders and mens and womens designers respectively, the brand draws inspiration from music, art and motorcycle culture. THRILLS offers carefully curated and high quality styles. The lifestyle brand exists for the modern day outsider and embraces a timeless aesthetic.

Operating in the Fashion and Retail industries, the Australian headquartered company embodies a unique blend of vintage and contemporary influences, catering to a niche audience that appreciates authenticity and individuality.

With Instagram acting as a primary platform for engaging with its audience, THRILLS maintains a strong social media presence, catering to its target market and building brand loyalty.