Thunderbird Fried Chicken is a UK-based startup in the Food and Beverage industry, established in 2017. The company's slogan, "Making Fried Chicken Great Again," reflects its commitment to reimagining traditional recipes. The brand gained recognition in 2018 when Trispan’s ‘Rising Stars Fund’ led by Robin Rowland made a significant Private Equity Round investment at 24 January 2019.
Founder Matt Harris originally gained attention with the BBQ Lab and subsequently achieved acclaim for Thunderbird. The brand operates through various channels including 4-wall sites, 3rd party/concessions, and delivery-only kitchens. Notably, their commitment to using halal, fresh, and brined daily chicken, marinated in buttermilk and spices, distinguishes them in the market. Furthermore, their diverse range of sauces, from 'Chipuffalo' to 'Harissa Ranch,' adds a unique dimension to their offerings.
Thunderbird's emphasis on great food and great people underlines their focus on quality and culture. By deconstructing and refining traditional recipes, the company has positioned itself as a creative force within the fried chicken and wings segment. With an influential investor backing and a strong presence in the UK, Thunderbird Fried Chicken is poised for further growth and success.