Tocata (E-Commerce) — Funding, Investors & Signals 2026

Tocata

Founded 2011

Palo Alto, United States 3 employees Series A Total: $10.00M E-Commerce, Retail +1

Revel Touch, operating under the name Tocata, is a leading provider of highly responsive, touch-optimized shopping experiences for iPads and other touch devices. The company's SaaS platform enables retailers to effortlessly customize and update their storefronts without the need for IT involvement, whether on native apps or HTML5. With the rapid growth of tablets as a key technology category, consumer behavior in media, social interaction, and shopping has significantly evolved, presenting new opportunities for brands to engage with and sell to consumers. Revel Touch is strategically positioned to help retailers capitalize on this marketing and merchandising potential, both in-home and in-store. The company, founded in 2011 and headquartered in the United States, has garnered significant attention within the E-Commerce, Retail, and SaaS industries. With a notable $10.00M Series A investment received on 21 August 2012, Revel Touch has secured backing from renowned investors including Felicis Ventures, Lightspeed Venture Partners, and Foundation Capital. Revel Touch has successfully established shopping experiences for a diverse range of clients including Gymboree, Design Within Reach, Oriental Trading Co, Anthropologie, Tea Collection, Saks Fifth Avenue, L’Oreal, Sephora, Macy’s, Unilever, and many others. The hosted platform offers quick turnaround times, delivering custom experiences that seamlessly integrate with a retailer's existing e-commerce system in either HTML5 or native apps. Notably, key performance metrics demonstrate significant improvements compared to other device classes, with the platform collecting 20 times more data per session. Additionally, the Merchandising Suite allows for immediate updates and multiple variations for different categories or seasons, all managed directly by the retailer without requiring further IT intervention. Overall, Revel Touch's innovative approach to revolutionizing the retail and e-commerce landscape, coupled with strong investor support, sets the stage for continued growth and success within the industry.

Funding Stage	Amount	Investors	Lead Investors	Date
Series A	$10.00M	3	Felicis Ventures, Lightspeed Venture Partners +1	21 Aug 2012
Seed Round	Undisclosed	2	Felicis Ventures, Signatures Capital	01 Aug 2011

Funding Stage

Amount

Investors

Lead Investors

Date

Series A

$10.00M

Felicis Ventures, Lightspeed Venture Partners +1

21 Aug 2012

Seed Round

Undisclosed

Felicis Ventures, Signatures Capital

01 Aug 2011

FAQ About Tocata

At Tocata, we see mobile as the future of brand engagement and commerce and built our company with two simple thoughts in mind: For retailers, mobile commerce doesn’t have to be hard. And for consumers, mobile shopping shouldn’t suck. So we created a cloud-based front-end platform for building...

Tocata was founded in 2011.

Tocata is headquartered in Palo Alto, United States.

Tocata operates in E-Commerce, Retail and SaaS.

Tocata has approximately 3 employees.

Tocata has completed 2 funding rounds, raising a total of $10.00M. The latest funding stage is Series A.

Top alternatives and competitors to Tocata include Bijou Commerce, Swym, Mashalot, Kinetic Commerce, AisleBuyer LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Tocata and Bijou Commerce are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Tocata

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