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Tourial

Educate buyers faster with Tourial - the world’s first Buyer Education Platform for marketers and sales.

Founded 2019 United States Atlanta, United States 14 employees Seed Total: $7.25M Information Technology, Marketing

General Information

Company Name Tourial
Founded Year 2019
Location United States Atlanta, United States
Employees 14
Industries Information Technology, Marketing
Funding Stage Seed
Social

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About Tourial

Tourial is a cutting-edge Buyer Education Platform that aims to revolutionize the way marketers and salespeople educate and engage with potential buyers. Founded in 2019 and headquartered in the United States, the company has recently secured a significant $3.40M Seed Round investment from a consortium of prominent investors including SaaS VC, Knoll Ventures, Bonfire Ventures, TNT Ventures, and Tom Noonan, underscoring the widespread confidence in Tourial's potential. Leveraging the fusion of tours and tutorials, Tourial empowers go-to-market teams to integrate interactive product tours into their marketing strategies, nurturing campaigns, websites, and paid media, enabling them to adopt a more product-led approach. Furthermore, the platform facilitates sales teams to utilize Tourials in their outbound initiatives and follow-up emails, thereby amplifying demand and pipeline acceleration. With a focus on the Information Technology and Marketing industries, Tourial presents an innovative solution for companies to effectively communicate their unique stories and offerings, potentially reshaping the landscape of buyer education and engagement.

Business keywords: Buyer Education Platform, Product Tour Marketing, Go-to-Market Strategy, Interactive Product Tours, Virtual Product Marketing, Product Training Platform, Sales Enablement, Demand Generation, Pipeline Acceleration, Software Marketing, Product-Led Growth, Sales Enablement Platform, Marketing Technology, Startup

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $3.40M 5
SaaS VC, Knoll Ventures +3
12 Jan 2022
Seed Round $3.85M -
28 Oct 2021

Tourial Alternatives & Competitors

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Tourial vs
AssetMule
AssetMule United States

Create interactive sales assets

Seed
4 employees
Information Technology, Marketing
Tourial vs
Opensense
Opensense United States

Turn brand moments into business outcomes.

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42 employees
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Tourial vs
AvH Associates LLC
AvH Associates LLC United States

Fractional Chief Marketing Officer & Growth Advisory Services for Technology Companies, PE Firms

2 employees
Information Technology, Internet

FAQ About Tourial

Educate buyers faster with Tourial - the world’s first Buyer Education Platform for marketers and sales.
Tourial was founded in 2019.
Tourial is headquartered in Atlanta, United States.
Tourial operates in Information Technology and Marketing. Its work centres on Buyer Education Platform, Product Tour Marketing, Go-to-Market Strategy and Interactive Product Tours.
Tourial has approximately 14 employees.
Tourial has completed 2 funding rounds, raising a total of $7.25M. The latest funding stage is Seed.
Top alternatives and competitors to Tourial include AssetMule, Opensense, AvH Associates LLC, RevenueHero, Zprecise LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tourial and AssetMule are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Tourial, https://bouncewatch.com/company/tourial, updated 2 December 2024. When citing, please name BounceWatch and link this page.

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