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Tracksuit logo — Beautiful, affordable and always-on brand tracking. The new...

Tracksuit

Beautiful, affordable and always-on brand tracking. The new way to measure brand health and communicate marketing ROI.

Founded 2021 New Zealand New Zealand 216 employees Series A Total: $29.50M SaaS, Marketing

General Information

Company Name Tracksuit
Founded Year 2021
Location New Zealand New Zealand +4
Employees 216
Industries SaaS, Marketing
Funding Stage Series A
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About Tracksuit

TrackSuit, a SaaS startup based in New Zealand, has gained significant attention in the marketing and brand tracking space since its founding in 2021. With the slogan "Beautiful, affordable and always on brand tracking. The new way to measure brand health and communicate marketing ROI," TrackSuit offers a solution to help growth companies leverage brand marketing for both short and long-term success. The company provides an online dashboard that allows businesses to measure the strength of their brand, compare it with competitors, and receive actionable insights at a fraction of the cost of traditional brand tracking. Recently, TrackSuit secured a NZD22.00M Series A investment on 27 February 2024, with participation from notable investors including Blackbird Ventures, Icehouse Ventures, Altos Ventures, Shasta Ventures, AirAngels, Ascential, Footwork, Lenny Rachitsky, Bree Johnson, and Mark Ritson. This investment is a testament to the potential and growing demand for TrackSuit's innovative approach to brand measurement and marketing ROI analysis. With a promising outlook and solid backing from prominent investors, TrackSuit is poised for continued growth and impact in the competitive SaaS landscape.

Taxonomy: brand tracking, marketing ROI, brand health, online dashboard, comparative analysis, competitive intelligence, growth companies, brand strength, competitive benchmarking, marketing advice, affordable, short term success, long term success, startup

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 10
Investor Investor Investor Investor Investor Investor Investor
•••• •••• 		27 Feb 2024
Seed Round •••••• - 13 Feb 2023

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FAQ About Tracksuit

Beautiful, affordable and always-on brand tracking. The new way to measure brand health and communicate marketing ROI.
Tracksuit was founded in 2021.
Tracksuit is headquartered in New Zealand.
Tracksuit operates in the following industries: SaaS, Marketing.
Tracksuit has approximately 216 employees.
Tracksuit has completed 2 funding rounds, raising a total of $29.50M. The latest funding stage is Series A.
Top alternatives and competitors to Tracksuit include Brand Lounge, MBLM, Agency McKenna, Mirdon Production, The Sphere Agency. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tracksuit and Brand Lounge are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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