Brand Lounge
We are a strategy-led brand consultancy; helping brands uncover their purpose to maximize brand value.
34 employees · est. 2006 · Dubai, United Arab Emirates
Tracksuit
Beautiful, affordable and always-on brand tracking. The new way to measure brand health and communicate marketing ROI.
216 employees · est. 2021 · Auckland, New Zealand
Brand Lounge is the older company (2006 vs 2021); Tracksuit is the larger of the two.
Side-by-Side Comparison
| Metric | Brand Lounge | Tracksuit |
|---|---|---|
| Founded | ||
| Founded | 2006 older | 2021 |
| Headquarters | ||
| Headquarters | Dubai, United Arab Emirates | Auckland, New Zealand |
| Employees | ||
| Employees | 34 | 216 larger |
| Industry | ||
| Industry | Marketing | SaaS, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series A |
| Total Funding | ||
| Total Funding | Not tracked yet | $29.50M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 2 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Brand Consultancy, Brand Strategy, Brand Positioning, Brand Design, Brand Culture, Business Performance, Brand Development, Brand Differentiation, Strategy-led Methodology, Regional Experience, Competitive Market, Award-winning, Multi-dimensional Ecosystem, Strategic Marketing, Environmental Branding | Brand Tracking, Marketing ROI, Brand Health, Online Dashboard, Comparative Analysis, Competitive Intelligence, Growth Companies, Brand Strength, Competitive Benchmarking, Marketing Advice, Affordable, Short Term Success, Long Term Success, Startup |
| Website | ||
| Website | brandloungeme.com | gotracksuit.com |
About Brand Lounge
Brand Lounge is a strategy-led brand consultancy, with a slogan "We are a strategy-led brand consultancy; helping brands uncover their purpose to maximize brand value." Since its establishment in 2006 in the United Arab Emirates, it has become the most acclaimed brand consultancy in the region, with...
About Tracksuit
TrackSuit, a SaaS startup based in New Zealand, has gained significant attention in the marketing and brand tracking space since its founding in 2021. With the slogan "Beautiful, affordable and always on brand tracking. The new way to measure brand health and communicate marketing ROI," TrackSuit of...
We will tell you when either one moves
BounceWatch watches Brand Lounge and Tracksuit for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Brand Lounge and Tracksuit — by email.
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Compiled from the BounceWatch company index. We last looked at Brand Lounge on 14 Sep 2024, and Tracksuit on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.