Trax Retail logo — Revolutionizing retail through AI-driven data

Trax Retail

Revolutionizing retail through AI-driven data

Founded 2010 Singapore Singapore 630 employees Post IPO Total: $1.07B AI, Analytics +3

General Information

Company Name Trax Retail
Founded Year 2010
Location Singapore Singapore
Employees 630
Industries AI, Analytics, Computer Vision +2
Funding Stage Post IPO
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Trax Retail

Trax Retail, founded in 2010 and headquartered in Singapore, is pioneering the retail industry with its slogan: "Revolutionizing retail through AI-driven data." The company leverages leading technology and proprietary data to create an AI-powered platform that connects brands, retailers, and shoppers, setting a new standard for retail excellence.

Serving more than 80 countries, Trax Retail works with top-tier companies, including 30 of the world's top 50 CPGs, providing solutions in shelf monitoring, analytics, merchandising, activation, and shopper engagement. These offerings are crafted to improve real-time data insights, retail execution, and consumer engagement, ultimately increasing ROI.

Recently, Trax Retail secured a $50.00M debt financing investment from Deutsche Bank, underscoring investor confidence and supporting its rapid global expansion. With hubs across the globe, including the US, France, and China, Trax is strategically positioned to further capitalize on global retail market opportunities.

Business keywords: AI-driven retail solutions, CPG insights, retail execution, real-time data analytics, consumer engagement, shelf monitoring, dynamic merchandising, shopper engagement, market measurement, computer vision, image recognition, data science solutions, autonomous data collection, in-store execution tools, revenue optimization

Services & Products

Trax Image Recognition
Cloud and On-Device IR
Consumer Insights
Signal-Based Insights
Dynamic Merchandising
Promotional Activation
Shopkick Engagement Platform
Retail Execution

Target Customers

CPG Companies Retail Chains Merchandising Teams Marketing Professionals Sales Teams Category Managers

Funding Rounds & Investors (13)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $50.00M 1
Deutsche Bank
01 Nov 2023
Secondary Market Undisclosed 1
Investlink
01 Sep 2021
Series E $640.00M 5
Omers Ventures, BlackRock +3
01 Apr 2021
Series D $100.00M 1
HOPU Fund
01 May 2019
Series D $125.00M 2
Boyu Capital, DC Thomson Ventures
01 Jul 2018
Series D €58.20M 1
Warburg Pincus
01 Jun 2017
Series D $19.50M 1
Investec
01 Feb 2017
Series C €36.36M 1
Broad Peak Investment
01 Jun 2016
Series C $15.00M 1
Broad Peak Investment
01 Dec 2014
Series C $15.70M -
01 Feb 2014

View All 13 Funding Rounds

Trax Retail Alternatives & Competitors

View All Alternatives
Trax Retail vs
Neurolabs
Neurolabs United Kingdom

We show CPG brands what's happening in their stores while they can still do something about it.

Series A
35 employees
AI, Computer Vision
Trax Retail vs
Bossa Nova
Bossa Nova United States

AI tech leadership that delivers unbeatable competitive advantage, new revenue opportunities, and pr...

Debt Financing
230 employees
AI, Analytics
Trax Retail vs
Swiftly
Swiftly United States

Growth Platform for Grocers, Sales Lift for Brands

Series C
182 employees
E-Commerce, Platforms

FAQ About Trax Retail

Revolutionizing retail through AI-driven data
Trax Retail was founded in 2010.
Trax Retail is headquartered in Singapore.
Trax Retail operates in AI, Analytics, Computer Vision, E-Commerce and Retail. Its work centres on AI-driven retail solutions, CPG insights, retail execution and real-time data analytics. Its customers include CPG Companies, Retail Chains and Merchandising Teams.
Trax Retail has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Trax Retail has approximately 630 employees.
Trax Retail has completed 13 funding rounds, raising a total of $1.07B. The latest funding stage is Post IPO.
Trax Retail offers: Trax Image Recognition, Cloud and On-Device IR, Consumer Insights, Signal-Based Insights, Dynamic Merchandising, Promotional Activation, Shopkick Engagement Platform, Retail Execution.
Top alternatives and competitors to Trax Retail include Neurolabs, Bossa Nova, Swiftly, Catevering, CommerceIQ. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Trax Retail and Neurolabs are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Trax Retail, https://bouncewatch.com/company/trax-retail, updated 20 May 2026. When citing, please name BounceWatch and link this page.

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