Trendyol Group operates as an e-commerce platform, focusing on fashion, apparel, accessories, and footwear for consumers, fashion enthusiasts, and international shoppers. The company is headquartered in Istanbul, Turkey.
Founded in 2010, Trendyol Group offers services such as an online retail platform and multinational delivery. Its business model includes a marketplace, e-commerce, and B2C, generating revenue through marketplace fees, product sales, and commissions. The company's operations are distinguished by AI-driven systems, advanced data capabilities, and an expansive delivery network integrated within a seamless e-commerce ecosystem that extends into embedded finance and technology R&D.