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TROOP logo — Your all-in-one solution for meetings management

TROOP

Your all-in-one solution for meetings management

Founded 2017 United States Minneapolis, United States 81 employees Series B Total: $19.85M Analytics, Big Data +2

General Information

Company Name TROOP
Founded Year 2017
Location United States Minneapolis, United States
Founders / Decision Makers
Team member
Employees 81
Industries Analytics, Big Data, Enterprise Software +1
Funding Stage Series B
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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AI Insight

Bounce Watch AI
1 month ago

TROOP's substantial website overhaul, marked by a nearly 27% change in September 2026, signals an active strategic development within the company. This significant digital refresh likely indicates refined market positioning, the integration of new product features, or preparation for an impending growth phase. It suggests TROOP is actively adapting its online presence to reflect evolving offerings or a shift in its go-to-market strategy post-Series B funding.

Signal Types
Product Update Branding
Strategic Labels
Brand Refresh Market Positioning Product Enhancement
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: Enterprise SaaS Growth Investors — Series B/C

About TROOP

TROOP, founded in 2017, offers a cloud-based meeting planning and group travel logistics platform tailored for companies that frequently organize in-person meetings. By providing seamless tools for cost-effective, efficient, and sustainable meeting management, TROOP distinguishes itself in the Analytics, Big Data, Enterprise Software, and Travel and Tourism industries.

Operating as an international, remote-first company with a presence in the U.S., Spain, South Africa, and the U.K., TROOP has gained significant recognition, including being listed in Business Travel News Europe’s 2023 Tech List and winning the Skift Idea Awards 2022 for Meetings and Events.

In their most recent funding round, Series B investment closed on March 30, 2023, securing $11.00M from investors such as Madrona, All Iron Ventures, Conexo Ventures, and Durable Capital Partners. This financial backing signals strong investor confidence in their potential and growth trajectory.

Business keywords: meeting management, group travel logistics, cloud-based platform, cost-effective planning, sustainable travel, data aggregation, data visualization, corporate travel solutions, MICE (Meetings, Incentives, Conferences, Exhibitions), remote-first company, traveltech, business travel solutions, in-person meetings, event planning, safety and service optimization

Services & Products

Meeting planning and orchestration
Travel research and planning
Attendee management
Budget tracking
Location comparison and selection

Target Customers

Travel Managers Executive Assistants HR personnel Chiefs of Staff Finance departments Corporate teams and organizations Small to midsize enterprises

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $11.00M 4
Madrona All Iron Ventures Conexo Ventures
Madrona, All Iron Ventures +2
30 Mar 2023
Series A $8.00M 10
EPIC Ventures Madrona Founders Factory
EPIC Ventures, Madrona +8
30 Sep 2021
Non Equity Assistance Undisclosed 1
Newchip Accelerator
01 Dec 2020
Grant AED50.00K 1
Intelak Hub
Intelak Hub
26 Feb 2020
Pre Seed Round €500.00K 1
Top Seeds Lab
Top Seeds Lab
21 Dec 2019
Non Equity Assistance €70.00K 1
ENISA
03 May 2018
Angel Round €230.00K -
01 Jan 2018

TROOP Alternatives & Competitors

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FAQ About TROOP

Your all-in-one solution for meetings management
TROOP was founded in 2017.
TROOP is headquartered in Minneapolis, United States.
TROOP operates in Analytics, Big Data, Enterprise Software and Travel and Tourism. Its work centres on meeting management, group travel logistics, cloud-based platform and cost-effective planning. Its customers include Travel Managers, Executive Assistants and HR personnel.
TROOP has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
TROOP has approximately 81 employees.
TROOP has completed 7 funding rounds, raising a total of $19.85M. The latest funding stage is Series B.
TROOP offers: Meeting planning and orchestration, Travel research and planning, Attendee management, Budget tracking, Location comparison and selection.
Top alternatives and competitors to TROOP include GainX, Kythera Labs, Toucan, Rosslyn, Jedox. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
TROOP and GainX are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for TROOP, https://bouncewatch.com/company/troop, updated 10 September 2026. When citing, please name BounceWatch and link this page.

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